by Lindsay Brown | Jun 2, 2016 | Content Marketing, Marketing Best Practices, Marketing Case Studies, Software Marketing
During June, Modern Marketing Partners will be hosting two webcasts. The first will be on Thursday, June 9th at 1 PM CST, titled Software Marketing Best Practices: Executive Briefing. The second, Thought Leadership Best Practices: Executive Briefing, will take place...
by Lindsay Brown | Mar 3, 2016 | Inbound Marketing, Marketing Best Practices
Inbound marketing can be very time consuming work when it relies heavily on lead generation, email marketing, and lead management. As we discussed in our last post on social media marketing automation, that not all the work should be automated. It’s still important to...
by Lindsay Brown | Jan 3, 2016 | B2B Marketing, Content Marketing, Inbound Marketing, Marketing Best Practices, Social Media
As a year in marketing comes to an end, we wanted to take a look forward at the hottest marketing trends. Here are the top modern marketing trends to look out for in 2016: Increase in Social Advertising Marketers spent $10.45 billion on social advertising on social...
by Lindsay Brown | Sep 10, 2015 | Digital Marketing, Marketing Best Practices, Marketing Strategies
Stephen Covey published the hugely popular self-help book, “The 7 Habits of Highly Effective People” in 1989. 14 million copies later, a number of copy-cat topics have surfaced across all disciplines, and you know marketing is on this bandwagon!...
by Lindsay Brown | Apr 30, 2015 | B2B Marketing, Content Marketing, Marketing Best Practices
Content marketing is a hot topic! In fact, 86% of B2B Marketers are using content marketing (CMI) . So what is it? We define content marketing as the creation and distribution of educational and/or compelling content in multiple formats to attract and/or retain...
by Lindsay Brown | Jan 2, 2015 | Marketing Best Practices, Marketing Strategies
The time has come to reflect on our year of accomplishments and create new resolutions for 2015. As marketers, our resolutions are very similar to personal goals like being better listeners, revamping our image, or simply being more human. For 2015, let’s focus on...
