Accounting / Finance Marketing

Generally accepted as some of the best. Modern Marketing Partners has the connections and expertise to deliver for clients focused on accounting and corporate finance.

Trust but verify. An old-fashioned Cold War phrase, it’s something that those in the accounting corporate finance world hold dear. Buyers in this space need constant proof that the money is well spent.

But with so many different organization structures and a move into decentralized spending, selling products and services to the right person in the finance department is a herculean task. Should you market to the CFO? Aim for the controller? Maybe it would be more direct to reach out to an AP manager, treasury manager, or VP of finance?

Understanding your audience is critical. Each of the above-mentioned individuals has a unique role in the organization. Each has unique paths to purchase, and in turn, a marketing initiative can’t lump all these roles together. Shotgun blast marketing died a long time ago, and if you want to be in the room where it happens, you can’t miss.

At Modern Marketing Partners, we trace our roots back nearly a quarter century, and have spent this time putting our clients in contact with the right people at the right time. We take a practical, focused, and measurable approach to marketing. Whether you’re selling software, services, or outsourcing, we put you in a position to close the right person.

Digital Marketing Agency Specializing in Accounting and Finance

Our roots date back to 1996. In those days, finance was considered the “no” department. Marketing? No. Technology? No. But times have changed. Today’s corporate finance leaders aren’t just the stewards and bean counters of old, they are catalysts and operators.

From the CFO on down, buyers in this field are looking to take smarter approaches to their business, focusing on execution and efficiency meant to grow the company, save time, and see the big picture.

Why do so many companies turn to Modern Marketing Partners? Because they know we deliver. In the past decade, we’ve worked for approximately twenty of the top 100 value added resellers, two top-twenty accounting firms, the fastest-growing ERP vendor, a publicly traded company specializing in corporate and health insurance payments, and a variety of solutions providers focused on making life easier for corporate finance professionals.

When you work with Modern Marketing Partners, you can rest assured that your solution is finding the right people and that your investment doesn’t go to waste. Here are just some of the ways we make your marketing work for you.

  • Messaging that Matters: Knowing who you’re trying to reach is just as important as how you reach out. We connect with your ideal customers and do so using a voice and tone that commands authority and converts audiences.
  • Websites that Work: Your website is your marketing hub. We know what it takes to appeal both to search engines and humans, and live at the intersection of user experience and sales flow.
  • Digital Marketing that Delivers: Websites are one thing, but today’s software firm needs a complete marketing strategy that incorporates the right tactics. Our approach puts you in front of the right people and shows them how you deliver.
  • Content that Converts: Today’s business needs to connect—not only with the right people, but the right people at the right stage of the buying cycle. Our marketing and lead generation strategy delivers content to attract, convert, close, and delight customers.

Whatever you’re selling, it’s likely we’ve been successful working with companies like yours. Here are just some of the companies who have trusted us to deliver finance and accounting expertise:

Armanino logo
Cloud Accounting Institute
Wipfli Brittenford Systems accounting marketing
Controllers Council

Our Specialized Accounting Marketing Services Include:

When you work with Modern Marketing Partners, you’re turning to a company with the skills, expertise, and connections you need. We have deep ties with the fastest growing community of controllers and other corporate finance leaders, and our work has been featured on Accounting Today, Controllers Council, The CFO Alliance, and [Publication]. Whether you need digital services or traditional outreach, we have the know-how and expertise. Here are just some of the services we deliver:

Marketing Consulting

One of the hardest parts of a finance and accounting-focused business is knowing who to target. Our consulting practice helps you plan your efforts around the right buyers.

Brand Identity

Standing out to accounting and finance decision makers starts with a strong, reliable, and trustworthy brand image. We work with you to develop and reinforce this image to whichever person needs to hear from you.

Web Design

Put your best face forward. We build websites that not only look good, but deliver user experiences and flow that you can be proud of.


Content Marketing

Targeting the right people at the right stage of the buying cycle is imperative. Buying cycles are long, and it pays to have a content strategy that sets goals and creates evergreen content built on answering “what’s next?”

Lead Generation

Fill your CRM with targeted, local, and interested buyers who match your criteria. Our lead generation experts find the right contacts, qualify them, and nurture their interest—all you have to do is close the sale.

Email Marketing

Grow traffic, nurture leads, and deliver content that feeds your funnel. From list building to email design, creation, and distribution, we’re putting you in front of readers and optimizing emails for better deliverability and clicks.

free website analysis
free website analysis

Get an Accounting Marketing Assessment

Your custom consultation includes a complete marketing assessment, in-depth Website/SEO analysis, and marketing plan recommendations that will help you dramatically increase website traffic quality and quantity, leverage a systematic process for identifying marketing qualified leads (MQLs) and converting to sales qualified leads (SQLs), reposition your brand as a thought leader and subject matter expert to differentiate from competitors, and more.

MMP Client Results

Accounting/Finance Marketing Results


increase in organic traffic


increase in online leads


in influenced revenue


increase in marketing ROI

Content Marketing Best Practices

We define content marketing as the creation and distribution of educational and/or compelling content in multiple formats to attract and/or retain customers. This Content Marketing Best Practice Guide details 3 phases of the content marketing process: planning, implementation, and measurement. 

Content Marketing Guide

Accounting/Finance Marketing Expertise

Check out our latest articles on accounting/finance marketing.

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Ready to Grow Your Accounting/Finance Business?