by Lindsay Brown | Dec 19, 2014 | Marketing Best Practices, Marketing Strategies, Search Engine Optimization (SEO), Social Media
As the end of 2014 approaches, we thought we would take a look back at marketing trends of the year. 2014 was an innovative year for marketing, however, for every successful marketing trend, there were many other trends that were not so good. Here is a look at some...
by Lindsay Brown | Jul 17, 2014 | Marketing Best Practices
As a marketer, your products and services may need additional clarification that can’t be achieved through a blog post, whitepaper, or brochure. But how can you promote your product and add to your content strategy? Trusting your sales team? Although a vital part of...
by Lindsay Brown | Jun 18, 2014 | Marketing Best Practices
What does it take to select a marketing agency? From the creative review to the final contracts, the agency selection process can seem like a daunting task that leaves CMOs worn out. But what should you seek from your next agency? By what criteria are other leading...
by Lindsay Brown | Apr 24, 2014 | B2B Marketing, Marketing Best Practices, Marketing Strategies, White Papers
Selecting a new marketing agency is one of the most important decisions a company will make. A new resource is now available to help brands and companies understand the best practices needed for successfully identifying and selecting a marketing agency partner. The...
by Lindsay Brown | Apr 16, 2014 | Marketing Best Practices, Marketing Organization Structures, Marketing Strategies, Marketing Talent
When you think of marketing organizations, what structures come to mind? Do you believe in the strictly traditional marketing structures? How should one organize their marketing team for optimal efficiency, communication, and customer focus? In this article, we will...
by Lindsay Brown | Feb 11, 2014 | Email Marketing, Marketing Best Practices
Email marketing, proves time and time again to be one of the most effective avenues in digital marketing. We gathered information from industry experts in email marketing to bring you the following 2014 Email Marketing Facts, Figures, Statistics, and Best Practices. A...
