by Lindsay Brown | Apr 17, 2018 | Marketing Best Practices
Looking for a way to nudge a prospect into purchasing and becoming a valued customer? A compelling customer success story can do the trick. Clearly communicating how your product or service has helped solve a real world problem for a customer makes your company’s...
by Lindsay Brown | Feb 5, 2018 | Marketing Best Practices, Marketing Consulting
Is marketing becoming too complex or distracting of a task for your employees? Is your company lacking enough staff to cover the many and varied marketing disciplines? There are a number of reasons why hiring a marketing consultant may be necessary for your business....
by Lindsay Brown | Feb 1, 2018 | Email Marketing, Marketing Best Practices
Email marketing. Some may consider this to be old-school already. But we’re here to tell you, it’s alive and well and you should be doing it too. While it may not be the shiny new toy on the shelf, email marketing has a proven track record of consistently working. It...
by Lindsay Brown | Jun 29, 2017 | Law Firm Websites, Marketing Best Practices
Ahh, legal marketing, how you have changed since the days that I was a one-man content farm (unpaid intern) at a personal injury attorney. What was once a field so disgustingly littered with keyword stuffing, link farming, and other questionable practices had to...
by Lindsay Brown | Aug 18, 2016 | Content Marketing, Inbound Marketing, Marketing Best Practices
According to a recent study, blogging is used by 81% of business marketers, and 77% of consumer marketers (Source: Content Marketing Institute). No question, Blogging is now a proven marketing tactic for most marketing scenarios. Why? Because effective blogging can...
by Lindsay Brown | Jun 7, 2016 | Content Marketing, Marketing Best Practices, Thought Leadership Marketing
During June, Modern Marketing Partners will be hosting two webcasts. The first will be on Thursday, June 9th at 1 PM CST, titled Software Marketing Best Practices: Executive Briefing. The second, Thought Leadership Best Practices: Executive Briefing, will take place...
