by Lindsay Brown | Aug 1, 2018 | Uncategorized
Nonprofit marketing in the U.S. today must contend with stock market results, government reform initiatives, and an uncertain political environment. This makes nonprofit financial performance a strong indicator of an organization’s impact and sustainability throughout...
by Lindsay Brown | Jul 31, 2018 | Search Engine Optimization (SEO)
The MarketingProfs theorize that with the rising prominence of voice search, the landscape of SEO is changing. They believe that without links to click on during screenless searches, the importance of linkless mentions will grow as well. Links are still vastly...
by Lindsay Brown | Jul 30, 2018 | Marketing Best Practices
No pain, no gain. Dieting and marketing actually have a lot of similarities. Primarily, success doesn’t happen overnight; it takes place long-term. Finding out what works for the brand and implementing a plan to do those things is key to good business. Check out some...
by Lindsay Brown | Jul 27, 2018 | Marketing Case Studies, Marketing Strategies
Sure, telling a buyer what your business can do for them is important; but it’s also important to prove that your words are more than just words. Case studies are a great form of proof that tells a potential customer what your business has already done in a compelling...
by Lindsay Brown | Jul 26, 2018 | Website Best Practices
Protecting the privacy of your customers and prospects while they visit your site is paramount to the success of your organization. Business owners need to be concerned about the security of their website even if they have “a guy” who handles it for them. Today’s...
