by Lindsay Brown | Aug 23, 2018 | Inbound Marketing
Affiliate Marketing has been around for some time now. It has proved to be a straightforward business model, enabling entrepreneurs to construct web platforms for backspace marketing at a relatively low cost, while offering the potential to gain considerable income....
by Lindsay Brown | Aug 17, 2018 | Digital Marketing, Marketing Best Practices, Marketing Strategies
Agile Marketing is a relatively new concept in the world of marketing. It takes its name from agile processes used in software development around the late 90s. The real simple explanation of this approach is that marketing teams identify high value projects, usually...
by Lindsay Brown | Aug 13, 2018 | Branding, Marketing Best Practices
Creating a name for you new company may actually be your first foray into the world of marketing, whether you realize it or not. Your name begins the branding process of your organization and is a crucial first step towards its success. You’re setting the tone for how...
by Lindsay Brown | Aug 8, 2018 | Analytics, Web Design
Companies are embracing the digital transformation and looking for marketing initiatives that drive customers to their online channels. Website optimization, including site redesigns are topping the list of must dos for many marketers this year. And they’re looking to...
by Lindsay Brown | Aug 2, 2018 | Marketing Tactics
Last month Google introduced its first new solution, Smart Campaigns, under its Google Ads brand. Aimed specifically at Small Businesses, Smart Campaigns look to automate ad creation, audience targeting, and ad delivery across Google properties. Google’s rebranding...
