by Lindsay Brown | Nov 16, 2018 | Digital Marketing, Email Marketing, Marketing Best Practices
Email keeps evolving despite naysayers’ warnings that it is going away. Every year email continues to be ranked as an important tool marketers turn to for communicating with prospects and customers. Email marketing progresses as more data points, technology and...
by Lindsay Brown | Nov 14, 2018 | Digital Marketing, Marketing Best Practices, Marketing Strategies, Personalized Marketing, Sales Initiatives
Two main points from our last blog, lead us into our current discussion on personalization. 1. Personalization is about tailoring your marketing tactics to deliver the most relevant product, service and experience to the right customer segment at the right time. And...
by Lindsay Brown | Nov 12, 2018 | Content Marketing, Marketing Best Practices, Marketing Strategies, Marketing Tactics, Personalized Marketing
Personalization in marketing means taking customer segmentation to the next level. It requires tailoring your marketing tactics to deliver the most relevant product, service or experience to the right customer segment at the right time, based on your knowledge of that...
by Lindsay Brown | Nov 7, 2018 | Marketing Strategies, Marketing Tactics, Social Media
Businesses are in the business of engaging customers. That requires having your thumb on the pulse of the marketplace and being ready to act at a moment’s notice. It means having a workplace culture that emphasizes flexibility and agility, while understanding the...
by Lindsay Brown | Nov 2, 2018 | Marketing Best Practices, Marketing Strategies
Small Business Saturday (SBS) is right around the corner on the Saturday after Thanksgiving, November 24th. It offers businesses the opportunity to capitalize on the momentum of Black Friday and create some excitement of their own. For some companies it will be a way...
