by Lindsay Brown | Dec 5, 2018 | Healthcare, Marketing Best Practices, Marketing Strategies, Marketing Tactics
Healthcare marketing efforts throughout the United States remain focused on addressing healthcare literacy in 2019. Large national studies have demonstrated that approximately one third of adult Americans have limited health literacy and describe feeling uncomfortable...
by Lindsay Brown | Nov 30, 2018 | Holiday Marketing, Mobile Marketing, Personalized Marketing
It looks like the season is going to be merry and bright. Whether entertaining at home or socializing away from home, consumers are looking to celebrate with others and spend money doing so. Holiday sales are expected to increase 5 to 5.6 percent over last year’s...
by Lindsay Brown | Nov 20, 2018 | Content Marketing, Inbound Marketing, Marketing Best Practices, Marketing Tactics
There’s a sports adage that many coaches tell their athletes, “let the game come to you.” It may seem like odd advice, because most sports-related activities and matches seem to be all about controlling the tempo and taking charge of the game. However, this different...
by Lindsay Brown | Nov 19, 2018 | Marketing Best Practices, Marketing Planning, Technology Marketing
As marketers we like to talk about data. It’s usually in terms of how to access it and harness it to be more beneficial to our business. While data has tremendous value to our organizations, we need to remember with equal vigor to ensure its protection. Let’s face it;...
