by Lindsay Brown | Nov 9, 2020 | Branding
Obviously, Coronavirus is not what businesses planned for, but maybe this illness helped businesses in a certain area: brand innovation. Many companies had to think outside the box to adapt to the new challenge in the world. This new adaption has allowed brands to...
by Lindsay Brown | Nov 4, 2020 | Marketing and Sales
We all know what business-to-business (B2B) and business-to-consumer (B2C) marketing is, but what is business-to-people (B2P) marketing. During the pandemic, a lot has changed in marketing. The target audiences’ life has made a change. So why are marketers now talking...
by Lindsay Brown | Oct 30, 2020 | Marketing Strategies
Is your marketing a Faux Pas? Modern Marketing Partners has launched a marketing faux pas campaign series aimed at redefining the challenges and mistakes made by many marketers. With 2020 coming to a close, marketing planning for 2021 is well underway. Be sure to...
by Lindsay Brown | Oct 30, 2020 | Digital Marketing
Digital marketing isn’t the talk of the days in recent times. Each of the business owners has now realized the importance of going digital and look forward to the immense growth opportunities lying in this domain. To some extent, people think that it’s easy to get...
by Lindsay Brown | Oct 28, 2020 | Ecommerce
86% of buyers will choose to pay more for a product if it means that they get better customer service as a result. For companies still living under the assumption that a lower price will get them the sale, this can be a shock and a revelation. But today’s online...