by Lindsay Brown | Nov 30, 2020 | Marketing and Finance
Each year presents new challenges to businesses, but no one could have prepared for what 2020 would bring. With the political, economic, and social issues, compounded with the ongoing Covid-19 crisis, brands have struggled to cope. Doing business through a global...
by Lindsay Brown | Nov 23, 2020 | Advertising
Congratulations! Starting a business is an admirable feat. A life goal for many, starting such an endeavor is something to be celebrated! Now that you have your idea, name, and product all figured out, it is time to think about advertising! Wanting to help you work...
by Lindsay Brown | Nov 17, 2020 | Influencer Marketing, Social Media
American Marketing Association hosted a TikTok coffee break, where Raechel Cihlar from Mavrck shared insights on the trending social media app. TikTok is a video sharing app that is quickly becoming one of the most popular apps in the world. TikTok Stats 800 million...
by Lindsay Brown | Nov 12, 2020 | Startup Marketing
Whether you operate in the food and hospitality sector, have your own online coffee store, or concentrate on health and fitness, the amount of success your startup receives will be determined by how you market and promote it. Once you’ve established your target...
by Lindsay Brown | Nov 11, 2020 | Marketing Strategies, Public Relations
The pandemic has made marketing and public relations (PR) difficult. Many companies have had to change the way they communicate to their audience. See how to market and do PR during uncertain times below. As reported by Forbes on October 27th, 2020 by Simon Corbett....