by Lindsay Brown | Jun 25, 2012 | Marketing Best Practices, MMP News
The Modern Marketing Partners agency services brochure is now available! Take a look at all of the projects we’ve worked on as well as the services we offer our clients. Not only does the brochure showcase several examples of marketing programs by Modern...
by Lindsay Brown | May 24, 2012 | Marketing Best Practices, Marketing Budgeting, Marketing Planning, Marketing Strategies
A very important aspect of marketing planning, whether tactical, project or strategic, is the budgeting of marketing expenditures. Inevitably, marketers must get approval for marketing budgets from executive management. There are 3 types of marketing budgets....
by Lindsay Brown | May 10, 2012 | Marketing Best Practices, Marketing Budgeting, Marketing Checklist, Marketing Planning
Part 3 in our marketing planning series details a marketing planning checklist, a useful tool to identify a broad range of marketing strategies and tactics used in typical marketing plans. Our Marketing Planning Series includes: 1) Marketing Planning Best Practices,...
by Lindsay Brown | Apr 22, 2012 | Marketing Best Practices, Marketing Planning
The Importance of Marketing Planning In the midst of this severe market recession, effective marketing planning is more important than ever before. Marketing budgets are being scrutinized more than ever before. Surely, the skill and quality of marketing planning can...
by Lindsay Brown | Apr 6, 2012 | Marketing Best Practices, Public Relations, Social Media
The popularity and use of free publicity, PR, public relations or media relations historically increases when the economy tanks. In the midst of this seemingly extended downturn, PR is certainly gaining priority in the business-to-business marketing mix. At the same...
by Lindsay Brown | Mar 19, 2012 | Advertising, Marketing Best Practices
Advertising is one of the most expensive elements in the marketing mix, whether print, broadcast or online. And because of the fickle and subjective nature of advertising, seemingly great ideas can flop, while unexpected approaches surprise even the most experienced...
