by Lindsay Brown | Aug 29, 2012 | Marketing Best Practices, Social Media
Basic Best Practices for Building Out Your Facebook Business Page Let’s put it this way, if your company isn’t on Facebook, it’s harder for your products and services to be found. Face it – as much as you may want to resist Facebook as a social...
by Lindsay Brown | Aug 3, 2012 | Marketing Best Practices, Social Media
LinkedIn Groups are Your Marketing Weapon! LinkedIn is the go-to social network for business professionals. Relationship building in your industry is easy with LinkedIn, and the discussions that build those relationships happen within LinkedIn groups. These groups...
by Lindsay Brown | Jul 31, 2012 | Marketing Best Practices, Social Media
LinkedIn can be a powerful marketing weapon to maximize brand exposure, and generate sales leads. Building out your LinkedIn profiles and company pages should be your first steps. Here we’ll cover tips, tricks and examples for improving your LinkedIn profile and...
by Lindsay Brown | Jul 25, 2012 | Marketing Best Practices
Selecting a great marketing, advertising, creative, Internet or social media agency partner can be tricky for several reasons. First, there are so many agencies in any geographic area, coupled with different specialities and sizes. Second, it can be difficult to...
by Lindsay Brown | Jul 16, 2012 | Email Marketing, Marketing Best Practices, Marketing Strategies
As referenced in our last blog, Email Marketing Basics, email marketing is still growing in use, and can be effective in reaching otherwise elusive prospects, and extremely measurable. But like all marketing tactics, there are email best practice techniques to realize...
by Lindsay Brown | Jul 3, 2012 | Email Marketing, Marketing Best Practices, Marketing Strategies
Rumors of my demise have been greatly exaggerated! Email is not dead. On the contrary, email marketing is growing! According to a 2011 survey by BtoB magazine, 63% of respondents were likely to increase spending on email in 2011 (second only to websites) with 29%...
