by Lindsay Brown | Jun 14, 2018 | Influencer Marketing, Marketing Best Practices, Marketing Strategies
It’s important for all marketers to stay on their toes and adapt to the ever-changing marketing climate. At the very least, it’s critical for their survival against rivaling companies; if they aren’t adopting the newest practices, they can easily fall behind. At the...
by Lindsay Brown | Jun 11, 2018 | Marketing Strategies, Search Engine Optimization (SEO)
Search engine optimization (SEO) is evolving in 2018 as Google now says 100 percent of its queries are processed through its artificial intelligence (AI) program, RankBrain. RankBrain was actually introduced in October of 2015, but it wasn’t until last year that...
by Lindsay Brown | Mar 30, 2018 | Marketing Strategies
Don’t miss out on an important marketing tool…..your email signature. Yes, this often underrated feature included in every email is a powerful vehicle for establishing your corporate identity and company brand to a range of diverse stakeholders. To get a handle on why...
by Lindsay Brown | Mar 6, 2018 | Marketing Strategies
Companies with strong sales and marketing alignment grow revenue at a 64% greater rate than those a little more fractured. It shouldn’t come as a surprise. In order for a company to be truly successful, you’ll want everyone – from HR to IT to Marketing –...
by Lindsay Brown | Sep 14, 2017 | Marketing Strategies
Demographics, although important, don’t provide you a complete understanding of your target audience. It’s often their interests, values, beliefs that act as explanations for consumer behavior. That’s where the collection of psychographics come in. What are...
by Lindsay Brown | Aug 14, 2017 | Local Marketing, Marketing Strategies, Mobile Marketing, Search Engine Optimization (SEO)
Google recently released a new feature that will allow searchers to take actions, like making a reservation, right from the search results page or Google Maps. If you you own or work for a website or mobile app which offers restaurant reservations, appointment...
