by Lindsay Brown | Jul 25, 2013 | B2B Marketing, Trade Shows
In part 1 of our trade show marketing blog, we discussed the details of planning a for a trade show. Planning is one of the most important parts of any business activity, with no exception to large trade shows, as it gives you a strategy and a guide to work around. In...
by Lindsay Brown | Jul 9, 2013 | B2B Marketing, Trade Shows
In our three-part trade show marketing series, we will cover before, during, and after a trade show (planning, at-the show, and results measurement). No question trade shows are one of marketing’s biggest budget line items including exhibit construction, storage,...
by Lindsay Brown | Jun 17, 2013 | B2B Marketing
Emotional marketing moves beyond rational marketing that focuses just on product attributes, to emotional marketing that focuses on capturing share of heart with products that connect on a deep personal and emotional level with customers (B2Bwhiteboard). Emotional...
by Lindsay Brown | Mar 20, 2013 | B2B Marketing, MMP News
Modern Marketing Partners was recognized as a top business-to-business agency by BtoB Magazine in its March issue. Founded in January of 2012, Modern Marketing Partners is extremely proud to receive this honor after it’s first year of operation. The 2012 Top...
by Lindsay Brown | Feb 20, 2013 | B2B Marketing, Catalog Marketing, Lead Generation, Marketing Best Practices
Despite rumors of its demise, catalog marketing can be successful when properly executed. Because of incumbent printing, production and postage costs, catalog marketing can be quite expensive and unprofitable if not implemented correctly. Beside high profile, big...
by Lindsay Brown | Feb 13, 2013 | B2B Marketing, Holiday Marketing, Infographic
Valentine’s day is a cash cow for the greeting card, flower, candy, jewelry, and the retail gift industry. The average annual Valentine’s Day spending is $13.19 billion, with over 180 million Valentine’s Day cards exchanged annually, and 196 million roses produced for...
