by Lindsay Brown | Jan 25, 2014 | B2B Marketing, Information Technology Marketing, Marketing Best Practices, White Papers
In the not so distant past, marketing of software systems, hardware or IT services was secondary in importance to sales and business development. Today, changing market dynamics have forced IT product and service providers to reconsider and elevate marketing to...
by Lindsay Brown | Jan 16, 2014 | B2B Marketing, Content Marketing, Information Technology Marketing, Social Media
As the content marketing generation proceeds, how will you continue to tell your brand’s story? Social media was once limited to consumer or retail brands. Now, Social Media Marketing (SMM) is becoming increasingly important to business-to-business (B2B) marketing...
by Lindsay Brown | Jan 1, 2014 | B2B Marketing, Marketing Best Practices
It’s the month of predictions for next year, and this is an important one for B2B Chief Marketing Officers (CMO’s). International Data Corporate (IDC), offered their prediction regarding what Business-to-Business Chief Marketing Officers (CMO’s) can expect for...
by Lindsay Brown | Dec 23, 2013 | B2B Marketing, Marketing Best Practices, Marketing Strategies
It is reported that only 8% of people achieve their New Year’s Resolutions. Don’t become another statistic. Make 2014 a year of marketing success with the following 10 modern marketing resolutions for your company: 1. We Will Get Visual As attention spans...
by Lindsay Brown | Oct 2, 2013 | B2B Marketing, Marketing Best Practices, Marketing Strategies
With increased pressure on both sales and marketing departments to do more with less, collaboration is no longer a pipe dream, but a requirement. The sales and marketing divide has been well documented and experienced throughout business history: “Our campaign was...
by Lindsay Brown | Aug 8, 2013 | B2B Marketing, Trade Shows
Trade shows are one of the most important- and costly- elements of the marketing mix for a product or service. In our three part series, we’ve covered the planning needed before the show followed by the execution during the event. Now we will cover how you can...
