by Lindsay Brown | Dec 13, 2012 | Channel Partner Marketing, Content Marketing, Inbound Marketing, Infographic, White Papers
In the not so distant past, marketing of software systems, hardware or IT services by channel partners or value-added resellers (VARs), was secondary in importance to sales and business development. Today, changing marketing dynamics have forced channel partners,...
by Lindsay Brown | Oct 13, 2012 | Construction Marketing, Inbound Marketing, Marketing Case Studies
A great example of the power of Inbound Marketing to achieve measurable results is the launch of the Construction Marketing Association (CMA). Established in January of 2010, CMA employed a comprehensive Inbound Marketing program to build awareness, drive memberships,...
by Lindsay Brown | Oct 5, 2012 | Inbound Marketing, Infographic, Marketing Best Practices
Inbound Marketing is hugely popular thanks to the tireless efforts of marketing automation software publishers including Hubspot, Marketo, Eloqua and Pardot, each with a different spin on what constitutes effective Inbound Marketing. Still, each of these sources is...
by Lindsay Brown | Jun 18, 2012 | Inbound Marketing, Marketing Case Studies, Professional Services Marketing
Accounting and CPA firms are embracing marketing more than ever before. Why? Because the modern marketing mix is proving to deliver dramatic and yes, measurable results. This blog will show you how a top accounting/CPA firm deploys thought-leadership content marketing...