by Lindsay Brown | Sep 6, 2023 | Technology Marketing
Businesses are beginning to employ artificial intelligence to better understand how customers behave in the era of data-driven decision-making. The use of AI for consumer insights and feedback analysis has become a powerful instrument that is transforming how...
by Lindsay Brown | Aug 29, 2023 | Marketing Strategies, Social Media
As the internet continues to play an increasingly significant and important role in our lives, marketing tactics are evolving to keep up with this change. Particularly, taking advantage of consumer-related data has become easier as a result of this increased...
by Lindsay Brown | Aug 29, 2023 | Account Based Marketing
In today’s digital age, data has become a powerful tool for marketers. It provides valuable insights into customer behavior, preferences, and needs. When it comes to account-based marketing (ABM), data plays a crucial role in creating targeted campaigns that...
by Lindsay Brown | Aug 29, 2023 | Account Based Marketing, Information Technology Marketing
In today’s fast-paced and highly competitive IT industry, traditional marketing approaches may no longer be sufficient to drive growth and success. As technology continues to evolve and customer expectations rise, IT companies need to adopt a more targeted and...
by Lindsay Brown | Aug 29, 2023 | Account Based Marketing
In today’s competitive business landscape, it’s crucial to adopt the right marketing approach to reach your target audience effectively. Two popular strategies that businesses often consider are account-based marketing (ABM) and traditional marketing....