by Lindsay Brown | Sep 14, 2023 | Account Based Marketing, Email Marketing
In the ever-evolving landscape of digital marketing, personalization has become the key to reaching and engaging with your target audience effectively. Account-Based Marketing (ABM), a strategic approach that tailors marketing efforts to specific target accounts, has...
by Lindsay Brown | Sep 13, 2023 | Career
Some university programs and classes pretty much sell themselves. Others can require a bit more effort to fill, whether due to high competition with other universities, filling a more specialized need, or simply being a bit less glamorous than other programs and...
by Lindsay Brown | Sep 12, 2023 | Video Marketing
Video dominates engagement on social media despite being underutilized. Between 5 and 11 percent of social media content is video. Yet, more than half of users (51 percent) are likely to share videos over other types of content. Most marketers (84 percent) agree that...
by Lindsay Brown | Sep 12, 2023 | Business Networking
The most crucial resource for expanding a firm is networking. However, it is the cheapest and most effective marketing approach for growing your business. Moreover, business networking involves relationships with future consumers and people who may recommend your firm...
by Lindsay Brown | Sep 12, 2023 | Lead Generation
Why Your Small Business Needs a Strong Lead Generation Strategy Hey there, savvy business owner! So, you’ve got your website up and running, your products or services are top-notch, and you’re all geared up to take the entrepreneurial world by storm....