“In a sea of mediocrity, MMP is a beacon of marketing success.” These words, spoken by Evolution1’s Tiffany Wirth, sum up the company’s feelings for the work done by Modern Marketing Partners in the past years. After seeing major increases in traffic, registrants, and new business, who wouldn’t speak this highly?
As the Healthcare Technology Market becomes more and more saturated, growing and well-developed companies will need to improve upon their marketing to continue to reach target customers. This is exactly why they reach out to a leading firm in Healthcare Technology Marketing, Modern Marketing Partners, to help them develop a brand image, generate leads, and increase sales through measurable marketing. How did we do this?
Challenge: Assist a Healthcare Technology Brand Develop Thought Leadership and Search Effectiveness
Evolution1 is a leading software solution provider in the healthcare benefits category processing over $4 billion in reimbursement transactions annually. While recent healthcare reform legislation has increased sales growth, it has also attracted new and aggressive competitors. Evolution1 needed to reassess marketing, and implement it’s own aggressive marketing program.
Solution: Implement Search Friendly Content Marketing through the Healthcare Trends Institute
Modern Marketing Partners carefully analyzed both Evolution1 and competitor marketing, identifying major opportunities to take thought leadership, and build brand preference through aggressive content marketing, publicity, social media marketing, and search engine optimization (SEO). MMP launched the Healthcare Trends Institute complete with an editorial advisory board, an educational webcast series, e-newseltters, white papers, infographics, and a fervor of publicity.
Results: 10,000 Unique Visitors, Multiple Awards
Evolution1 has successfully regained market and thought leadership in arguably one of the fastest growing segments in North America. Metrics on website and social media engagement are closely monitored, with more than 10,000 unique visitors monthly. Publicity placements have delivered over 100,000 impressions, including editorial in USA Today. Publish or Perish.
Feel free to download this digital marketing case study.
Marketing for What’s Next
Modern Marketing Partners prides itself as a leader in the content marketing, search engine optimization, and public relations spectrum. As an Award Winning B2B Marketing Agency, our pride can be shown in our work. Check out other marketing case studies, follow us on Twitter (@ModMktgPartners), and contact us at 630.868.5060.
If you’re ready to market for what’s next, we welcome you to sign up for Marketing Next Practices, our newly improved email newsletter, in which we will share the latest in everything B2B. We also welcome you to download the following whitepapers:
- The Modern Guide to B2B Content Marketing
- Spend This, Not That: A Marketer’s Guide to Budgeting and Planning
