by Lindsay Brown | Mar 3, 2016 | Inbound Marketing, Marketing Best Practices
Inbound marketing can be very time consuming work when it relies heavily on lead generation, email marketing, and lead management. As we discussed in our last post on social media marketing automation, that not all the work should be automated. It’s still important to...
by Lindsay Brown | Feb 19, 2016 | Cause Marketing
Bell is a Canadian telecom company that launched a successful mental health campaign in 2010. The initiative is called Let’s Talk and aims to ‘end the stigma’ of mental illness. Since its inception, the program has donated over $100 million to mental health...
by Lindsay Brown | Feb 12, 2016 | Content Marketing
In December, the FTC released a Policy Statement on Deceptively Formatted Ads, i.e. Native Advertisements. Since then, it has proven controversial. What’s the Issue with Native Advertisements? Native Advertisements are any sponsored posts published in the same format...
by Lindsay Brown | Feb 8, 2016 | Social Media
Time is a marketer’s most valuable resource when it comes to growing a social following and getting big results growing accounts. As much as we would like to manually build connections and followers, spending time handling each social account is taking time away from...
by Lindsay Brown | Jan 14, 2016 | Ecommerce
With your rival no more than a click away, ecommerce is extremely competitive. Therefore, it is critical that everything from your website, to customer service, and even SEO, is completely optimized. After years of working with ecommerce websites, we’ve compiled a...
