by Lindsay Brown | Jun 30, 2016 | Search Engine Optimization (SEO), Web Design
These days, mobile web searches are significantly increasing so it’s extremely important to have a mobile website that functions efficiently on smartphones. It’s very important to create a mobile-friendly website that looks like the image below on the right....
by Lindsay Brown | Jun 17, 2016 | Content Marketing, Inbound Marketing, Thought Leadership Marketing
Thought leadership as a marketing discipline has been around for several decades. Some credit large consulting firms that published research (e.g. The McKinsey Quarterly, Deloitte Review). Defined as positioning a company or individual as an expert through current,...
by Lindsay Brown | Jun 7, 2016 | Content Marketing, Marketing Best Practices, Thought Leadership Marketing
During June, Modern Marketing Partners will be hosting two webcasts. The first will be on Thursday, June 9th at 1 PM CST, titled Software Marketing Best Practices: Executive Briefing. The second, Thought Leadership Best Practices: Executive Briefing, will take place...
by Lindsay Brown | Jun 6, 2016 | Content Marketing
A fact, whether you choose to accept it or not, is that nothing is original. Sometime in your life, you’ll come to the conclusion that “it’s all been done before.” The thing is, that once you realize it, it’s no longer something to fear, it’s something to embrace. The...
by Lindsay Brown | Jun 3, 2016 | B2B Marketing, Content Marketing, Software Marketing
Software marketing is a special beast to conquer. With so many companies attempting to gain some market share, it is not easy to grab a footing. Moreover, customers are becoming exhausted by many marketing tactics. Following are 3 major challenges of software...
