by Lindsay Brown | Dec 19, 2016 | Association Marketing
As of Monday, November 19, Modern Marketing Partners announces its new Association Marketing Practice. which includes marketing services for professional and non-profit associations on a subscription fee basis. The Association Marketing packages will include Member...
by Lindsay Brown | Dec 13, 2016 | Trade Shows
Follow up after a trade show is just as crucial as your actions during the trade show. Our friends at Nimlok describe 7 important tips for trade show follow up below (original article here). Respond with a Follow Up within 24 to 48 Hours The absolute best tip for...
by Lindsay Brown | Dec 12, 2016 | Search Engine Optimization (SEO)
Search Engine Optimization, also known as SEO, is a method of increasing your visibility in the search engine’s rankings. This can lead to a massive amount of organic traffic. However, many misinformed people believe that this is some kind of a scheme or nothing more...
by Lindsay Brown | Dec 5, 2016 | Cause Marketing, Social Media
Jeep just wrapped up its Movember promotion. The promotion uniquely accomplished both social media and cause marketing. This is because fans could only enter on Twitter or Instagram using designated hashtags. Further, the movement was meant to spread awareness on...
by Lindsay Brown | Oct 14, 2016 | Influencer Marketing
The FTC’s Policy Statement on Native Ads doesn’t just apply to Buzzfeed articles. It affects social media as well. Two recent lawsuits brought by the FTC are putting influencers on notice. Back in December, the FTC released a Policy Statement on Deceptively Formatted...
