by Lindsay Brown | Jun 12, 2018 | Branding, Marketing Best Practices, Marketing Planning, Search Engine Optimization (SEO)
“Technology stacks” are the buzzwords of the tech community, but have you ever considered the same concept applied to marketing? Read further on what a tech stack is and how it can be applied to marketing. Back Up: What is a Tech Stack? Essentially, those creating a...
by Lindsay Brown | Jun 11, 2018 | Marketing Strategies, Search Engine Optimization (SEO)
Search engine optimization (SEO) is evolving in 2018 as Google now says 100 percent of its queries are processed through its artificial intelligence (AI) program, RankBrain. RankBrain was actually introduced in October of 2015, but it wasn’t until last year that...
by Lindsay Brown | Jun 7, 2018 | Social Media
With organic social reach becoming scarcer than ever, now is the time to get creative when marketing to your target audience. There’s no question that Facebook is a powerful social media channel; as a result, Facebook expects businesses to pay if they want to reach...
by Lindsay Brown | Jun 6, 2018 | Trade Shows
Trade shows offer a unique way to connect with your target audience for a little face-to-face time. Businesses in a range of industries including technology, construction, electronics, health & wellness, medical, business services, entertainment, etc. use trade...
by Lindsay Brown | Jun 1, 2018 | Website Best Practices
You’ve got a great name for your website. It reflects your brand and provides credibility to your budding business. You’re good, right? It’s time to sit back and relax and reap the benefits of having a solid domain name. Not so fast. Now, you need to keep your domain...
