by Lindsay Brown | Sep 28, 2018 | Marketing and Sales, Marketing Best Practices, Marketing Strategies, Sales Initiatives
Do marketing and sales really need to be aligned for a company to be successful? The answer today is still “Yes”. While historically any misalignment was often blamed on the nature of organizational structure that supported two different and separate...
by Lindsay Brown | Sep 26, 2018 | Content Marketing, Marketing Tactics, Technology Marketing
Marketers’ jobs include a little bit of everything today. Companies are investing in social media, public relations, website and landing pages, advertising, email campaigns, blogging, vlogging, and the list goes on and on. And content creation for all these tactics is...
by Lindsay Brown | Sep 20, 2018 | Advertising, Digital Marketing, Marketing Best Practices, Technology Marketing
Digital signage is growing in marketing and advertising usage across industries. In 2015, the digital signage market was valued at nearly $17 billion and is expected to continue growing to reach approximately $33 billion by 2023. Multi-screen video walls,...
by Lindsay Brown | Sep 19, 2018 | Construction Marketing, Digital Marketing, Local Marketing, Search Engine Optimization (SEO), Website Best Practices
Now that the construction business is established with Google, it’s important to optimize the website so that you can further improve the likelihood of coming up in local search. What follows are some important tips forlocal SEO that go beyond GMB. Digital Marketing...
by Lindsay Brown | Sep 17, 2018 | Construction Marketing, Local Marketing, Search Engine Optimization (SEO), Website Best Practices
As a contractor, it’s important to consider that much of the business received will be local. Accordingly, contractors benefit when their SEO strategy has a local focus. To stand out locally or regionally, it’s important to make sure all information on Google My...
