by Lindsay Brown | Sep 19, 2019 | Business Development, Lead Generation, Software Marketing
Lead conversion rates in the business software industry is a topic of high interest to software publishers and software channel partners alike. That said, little information exists publicly on this very specialized subject. To be sure, lead conversion rates vary for...
by Lindsay Brown | Aug 28, 2019 | Content Marketing, Digital Marketing, Market Research, Marketing Planning
Content marketing is becoming more important to organizations as the years go on. The Content Marketing Institute and Marketing Profs provide a yearly study with thorough research and benchmarks for content marketing strategies. Discover the content marketing study...
by Lindsay Brown | Aug 28, 2019 | B2B Marketing, Content Marketing, Digital Marketing
The Content Marketing Institute and Marketing Profs have provided thorough research and benchmarks for content marketing strategies in 2019. Modern Marketing Partners (MMP) would like to thank and acknowledge Content Marketing Institute and MarketingProfs for...
by Lindsay Brown | Aug 22, 2019 | Association Marketing, Membership Marketing
Having trouble recruiting and retaining association members? You may be the minority. The average retention rate is a whopping 85% for trade associations, and member organizations enjoy a 76% retention rate. If you’re seeing a decline or stagnated growth, it’s time to...
by Lindsay Brown | Aug 18, 2019 | Digital Marketing, Digital Marketing Transformation, Marketing Best Practices, MarTech
Before delving into the relatively new topic of Digital Marketing Transformation, please consider its predecessor, Digital Transformation, a trend that has, and is taking corporate America by storm! Digital Transformation is often referred to as the use or adoption of...
