by Lindsay Brown | May 7, 2021 | Branding
As a business, brand awareness is critical to influencing customer purchasing decisions. In a past report by the Content Marketing Institute, 77 percent of marketing leaders agreed that a strong brand is paramount to their growth plans. In fact, 89 percent of...
by Lindsay Brown | Apr 26, 2021 | Marketing Best Practices
Marketing has seen tremendous changes in the past few years. The usual marketing tools like billboards and TV ads are still present, of course, but there’s so much more focus on the internet and technology in marketing now. Even the usual billboards and TV ads have...
by Lindsay Brown | Apr 14, 2021 | Marketing Strategies
This boom in the podcast industry has been considered a gift and a curse. According to Edison Research, the numbers look good, and the audience is around 90 million Americans this year. Approximately, there were about 57 million podcast listeners in 2018. That’s...
by Lindsay Brown | Apr 13, 2021 | Advertising
These days when people think about how to advertise and promote their businesses, they will automatically start researching different digital marketing strategies. A great website, engaging social media, and perfectly optimized online content are all well and good,...
by Lindsay Brown | Apr 6, 2021 | Website Best Practices
Stock photography is a handy tool that can save you time searching or creating images and videos for your digital platforms — be it your corporate website, blog, or accounts in social networks. When there is no money and time to create visual assets on their own,...
