by Lindsay Brown | Feb 20, 2013 | B2B Marketing, Catalog Marketing, Lead Generation, Marketing Best Practices
Despite rumors of its demise, catalog marketing can be successful when properly executed. Because of incumbent printing, production and postage costs, catalog marketing can be quite expensive and unprofitable if not implemented correctly. Beside high profile, big...
by Lindsay Brown | Feb 7, 2013 | B2B Marketing, Capital Equipment Marketing, Infographic, Marketing Best Practices
This blog will share a capital equipment marketing infographic that visually represents capital equipment expenditures in the U.S., top capital equipment categories, marketing spend by top capital equipment categories, and a marketing checklist. In our last blog post,...
by Lindsay Brown | Feb 6, 2013 | B2B Marketing, Capital Equipment Marketing, Marketing Best Practices, Marketing Checklist
How do you most effectively market capital equipment? Following is a checklist of the top 10 marketing best practices for capital equipment, followed best practices detail. Related content in our capital equipment marketing best practices series includes a Guide to...
by Lindsay Brown | Jan 30, 2013 | B2B Marketing, Marketing Best Practices
Virtual events, including webcasts are gaining popularity due to cost efficiencies and lead generation. Whether webcasts, webinars, web conferences, or virtual trade shows, managing virtual events requires both careful planning and ongoing execution. Below we will...
by Lindsay Brown | Dec 26, 2012 | Marketing Best Practices, Marketing Planning, Marketing Strategies
Many so-called traditional marketing tactics like advertising, trade shows and print literature are huge cost-drivers in the marketing budget. Good news is that many of these often cost-prohibitive tactics can be reduced and replaced with more cost-efficient...
by Lindsay Brown | Nov 20, 2012 | Marketing Best Practices, Marketing Planning
Market research is the systematic process of data gathering and analysis to gain more information about customers and market competition. The information is then used to plan campaign strategies, improve current products, or diversify products within the brand. ...
