by Lindsay Brown | Apr 16, 2014 | Marketing Best Practices, Marketing Organization Structures, Marketing Strategies, Marketing Talent
When you think of marketing organizations, what structures come to mind? Do you believe in the strictly traditional marketing structures? How should one organize their marketing team for optimal efficiency, communication, and customer focus? In this article, we will...
by Lindsay Brown | Feb 7, 2014 | Direct Mail, Marketing Best Practices, Marketing Strategies
What do you need to know about direct mail campaigns? Still a viable option to convert potential leads into customers, direct mail provides challenges and campaign structure. In this three part article, we will teach you the best practices for developing and managing...
by Lindsay Brown | Dec 23, 2013 | B2B Marketing, Marketing Best Practices, Marketing Strategies
It is reported that only 8% of people achieve their New Year’s Resolutions. Don’t become another statistic. Make 2014 a year of marketing success with the following 10 modern marketing resolutions for your company: 1. We Will Get Visual As attention spans...
by Lindsay Brown | Oct 2, 2013 | B2B Marketing, Marketing Best Practices, Marketing Strategies
With increased pressure on both sales and marketing departments to do more with less, collaboration is no longer a pipe dream, but a requirement. The sales and marketing divide has been well documented and experienced throughout business history: “Our campaign was...
by Lindsay Brown | May 8, 2013 | Advertising, Infographic, Marketing Strategies, PPC Advertising
You are more likely to die in a plane crash or win the lottery than click on a banner ad. You may have heard these statistics being discussed around the web, see more here. So, is native advertising any more effective? Lately there has been a lot of excitement...
by Lindsay Brown | Apr 17, 2013 | Inbound Marketing, Marketing Strategies
“A buyer persona is a composite of different factors that affect your buyer and motivate him/her to buy. Your prospect’s buying cycle and buying decisions are situated within a larger context that must be understood in order to motiveate his/her buyer behavior” (MLT...
