by Lindsay Brown | Apr 22, 2015 | B2B Marketing, Catalog Marketing, Content Marketing
Despite rumors of its demise, catalog marketing can be successful when properly executed. Because of incumbent printing, production and postage costs, catalog marketing can be quite expensive and unprofitable if not implemented correctly. Besides high profile, big...
by Lindsay Brown | Nov 25, 2014 | Content Marketing
At Modern Marketing Partners, we love to keep you updated on the recent changes that affect the marketing world. One of the most important considerations in your content marketing is the effect of copywriting, the ability to write compelling media that will drive...
by Lindsay Brown | May 5, 2014 | Content Marketing
Is your content marketing strategy missing the point? Even worse, is your brand story going untold and unshared? With so many different types of content available to tell your brand story, and so much potential for distribution, what can your company do to build...
by Lindsay Brown | Apr 7, 2014 | Content Marketing, Inbound Marketing, Infographic
How can you plan your Business to Content Marketing in 2014? Through a recent survey by the Content Marketing Institute and MarketingProfs, this information provides guidelines and benchmarking information for content marketing strategy in 2014. What did the survey...
by Lindsay Brown | Feb 12, 2014 | Content Marketing
Content marketing is one of the most popular topics in marketing today. But with everyone jumping on the bandwagon, what content is effective? Valuable? Lead generating? To that end, following are 7 Steps, Tips and Strategies for effective content marketing. We share...
by Lindsay Brown | Jan 16, 2014 | B2B Marketing, Content Marketing, Information Technology Marketing, Social Media
As the content marketing generation proceeds, how will you continue to tell your brand’s story? Social media was once limited to consumer or retail brands. Now, Social Media Marketing (SMM) is becoming increasingly important to business-to-business (B2B) marketing...
