by Lindsay Brown | Aug 13, 2018 | Branding, Marketing Best Practices
Creating a name for you new company may actually be your first foray into the world of marketing, whether you realize it or not. Your name begins the branding process of your organization and is a crucial first step towards its success. You’re setting the tone for how...
by Lindsay Brown | Jul 30, 2018 | Marketing Best Practices
No pain, no gain. Dieting and marketing actually have a lot of similarities. Primarily, success doesn’t happen overnight; it takes place long-term. Finding out what works for the brand and implementing a plan to do those things is key to good business. Check out some...
by Lindsay Brown | Jul 20, 2018 | Marketing Best Practices
Users hate slow sites; pages that take longer than 3 seconds to load see significantly higher bounce rates. Internet giant Google has noticed. To improve user experience and combat long wait times, Google is launching its Google Speed Update, expected to roll out in...
by Lindsay Brown | Jul 19, 2018 | Content Marketing, Marketing Best Practices
Business blogging requires genuinely engaging prospects and customers. The thing is people are all different. This means you need to have some different types of content on your blog to attract and retain readers. You must also have diverse content to help you...
by Lindsay Brown | Jul 17, 2018 | Marketing Best Practices, Marketing Planning
In the age of information, it’s easy for a company’s audience to feel overexposed to marketing and ads. It’s also a lot of extra work for an organization’s staff to keep up with a multitude of platforms. It’s time to simplify marketing efforts, for the benefit of both...
by Lindsay Brown | Jul 12, 2018 | Content Marketing, Marketing Best Practices
Your company started a blog maybe a year or so ago for all the right reasons. As a marketer you know the value of having new, relevant content on your website. You created a posting schedule, worked hard at writing many of blogs, maybe even found some company guest...
