by Lindsay Brown | Jun 15, 2017 | Content Marketing, Search Engine Optimization (SEO), White Papers
So, you’ve published a whitepaper, guide, slide deck, or other big, important piece of content. You upload the entire document (or better idea, upload a preview) to SlideShare, because you want to share it to the most used visual content platform, which just so...
by Lindsay Brown | May 25, 2017 | Content Marketing
Has your engagement on your online content ever been much lower than expected? While this can be a very saddening moment in any content creator’s life, there is something that can be done to save you from that disappointment in the future. While you can promote your...
by Lindsay Brown | May 16, 2017 | B2B Marketing, Content Marketing, Inbound Marketing
In the great grocery store that is the internet, your content could be the greatest thing since sliced bread. It could be a well-written, topical, informative, and even slightly entertaining blog post, eBook, or infographic that is sure to turn a reader into a lead....
by Lindsay Brown | May 15, 2017 | Content Marketing
Maybe you just created a great piece of content—which in your mind is the greatest thing since sliced bread. To you, this isn’t just any sliced bread. This is top of the line, nutrient-dense content that is sure to turn heads and generate leads. Unfortunately, no...
by Lindsay Brown | Sep 27, 2016 | Content Marketing
No question, content marketing is likely the hottest topic in, well, marketing! Want proof? A 2016 study identified that 88% of business-to-business (B2B) marketers, and 76% of business-to-consumer (B2C) marketers are using content marketing (Source: Content Marketing...
by Lindsay Brown | Sep 14, 2016 | Content Marketing
A new content marketing guide is available that details 3 phases of the content marketing process: planning, implementation, and measurement. Both business-to-business (B2B) and business-to-consumer (B2C) content marketing scenarios were considered. Numerous content...
