by Lindsay Brown | Dec 18, 2018 | Branding, Marketing Best Practices, Marketing Tactics, Personalized Marketing, Technology Marketing
Brands looking for new ways too engage customers may find potential in creating branded voice experiences on Amazon’s Alexa, Google Home, Apple’s Siri, and Microsoft’s Cortana. You don’t want to miss an opportunity and not enter the voice-enabled world that seems to...
by Lindsay Brown | Dec 11, 2018 | Marketing Best Practices, Marketing Planning, Marketing Strategies, Marketing Tactics, Uncategorized
Year-end is often a time for reflection on the past year, along with planning for the new year. So why not marketing? How were results measured? What are specific plans for the year ahead? How can you “shake up” your marketing with a focus on results? Your friends...
by Lindsay Brown | Dec 5, 2018 | Healthcare, Marketing Best Practices, Marketing Strategies, Marketing Tactics
Healthcare marketing efforts throughout the United States remain focused on addressing healthcare literacy in 2019. Large national studies have demonstrated that approximately one third of adult Americans have limited health literacy and describe feeling uncomfortable...
by Lindsay Brown | Nov 20, 2018 | Content Marketing, Inbound Marketing, Marketing Best Practices, Marketing Tactics
There’s a sports adage that many coaches tell their athletes, “let the game come to you.” It may seem like odd advice, because most sports-related activities and matches seem to be all about controlling the tempo and taking charge of the game. However, this different...
by Lindsay Brown | Nov 19, 2018 | Marketing Best Practices, Marketing Planning, Technology Marketing
As marketers we like to talk about data. It’s usually in terms of how to access it and harness it to be more beneficial to our business. While data has tremendous value to our organizations, we need to remember with equal vigor to ensure its protection. Let’s face it;...
