by Lindsay Brown | Sep 14, 2018 | Content Marketing, Marketing Best Practices
In the beginning of the year, Forbes ran an article about 10 Great Marketing Jobs for 2018 based on average salary, number of postings for the positions on Indeed.com, and three-year growth percentage. Here are four of the positions – Senior Social Media Specialist,...
by Lindsay Brown | Sep 13, 2018 | Content Marketing, Marketing Best Practices, Social Media
No one wants to post the perfect image and caption, only to find that the photo is cropped all funky on Facebook, and crucial details from the caption are out of view. To make sure that all social content displays appropriately, it’s important to know the platform’s...
by Lindsay Brown | Jul 19, 2018 | Content Marketing, Marketing Best Practices
Business blogging requires genuinely engaging prospects and customers. The thing is people are all different. This means you need to have some different types of content on your blog to attract and retain readers. You must also have diverse content to help you...
by Lindsay Brown | Jul 12, 2018 | Content Marketing, Marketing Best Practices
Your company started a blog maybe a year or so ago for all the right reasons. As a marketer you know the value of having new, relevant content on your website. You created a posting schedule, worked hard at writing many of blogs, maybe even found some company guest...
by Lindsay Brown | Jun 13, 2018 | Content Marketing, Search Engine Optimization (SEO), Website Best Practices
Featured snippets improve the search experience for users, especially in a world where users are increasingly using mobile and voice for their search. Instead of clicking through countless links, the answer will be provided at the top of the search results page. One...
by Lindsay Brown | May 7, 2018 | Content Marketing
Since the early days of the internet, everyone, from YouTubers to ordinary people to businesses and beyond, have wanted to create content that resonates with a wide audience and is shared worldwide. As the days of the internet have gone on, there’s more opportunity...
