by Lindsay Brown | Jan 29, 2018 | Web Design, Website Best Practices
Websites today need to be readable, navigable, and usable for a wide-range of people. Accessibility has become an important criteria for marketers to consider when strategizing on website content structure and design. It requires a thoughtful approach to creating...
by Lindsay Brown | Dec 15, 2017 | Search Engine Optimization (SEO), Website Best Practices
For years, the coveted SEO spot has always been the first listing. The further you are from this spot, the more invisible you become. Accordingly, wise marketers always worked hard to gain this top position. But as the years go by, Google continuously throws in new...
by Lindsay Brown | Nov 11, 2017 | B2B Marketing, Inbound Marketing, Lead Generation, Website Best Practices
There’s a new tool in your marketing tool box. A tool that can identify your website visitors, that until now, often remained anonymous. IP Lead Tracking is typically a subscription service that uses analytics code and databases to deliver timely and user-friendly...
by Lindsay Brown | Sep 20, 2017 | Search Engine Optimization (SEO), Web Design, Website Best Practices
Google has repeatedly talked about the importance of HTTPS as opposed to HTTP over the last year and discussed flagging non-HTTPS pages with warnings to users on its Chrome browser. Now, it appears to be in its final implementation. Non-HTTPS pages are displaying...