by Lindsay Brown | Aug 22, 2017 | B2B Marketing, Inbound Marketing, Information Technology Marketing, Lead Generation, Technology Marketing
Information Technology (IT) is growing exponentially. Although there is plenty of demand, there are also plenty of firms willing to supply such services. That’s where marketing comes in. It’s not enough to simply offer your services; you need to effectively implement...
by Lindsay Brown | Jul 6, 2017 | B2B Marketing, Social Media
Some social platforms, like Twitter, are relatively easy to grow a following. Like some posts, follow similar users; then watch your network grow. LinkedIn, however, is one of the more difficult platforms to gain engagement and viewers on, but it’s not impossible....
by Lindsay Brown | May 16, 2017 | B2B Marketing, Content Marketing, Inbound Marketing
In the great grocery store that is the internet, your content could be the greatest thing since sliced bread. It could be a well-written, topical, informative, and even slightly entertaining blog post, eBook, or infographic that is sure to turn a reader into a lead....
by Lindsay Brown | Feb 9, 2017 | B2B Marketing
In our last blog, we discussed what digital marketers were doing in 2016, according to Adobe. Based on the Adobe’s survey feedback, they created the “Four Essential Elements for Digital Maturity.” The four elements were: Data-Driven Marketing Customer Experience...
![How Do You Compare to Your Digital Marketing Peers? [STATS]](https://modernmktg.wpenginepowered.com/wp-content/uploads/2017/01/New_MMP_Blogs_DigitalMarketing.jpg)
by Lindsay Brown | Feb 7, 2017 | B2B Marketing
Adobe conducted a survey on digital marketers in 2016 to find out their priorities and challenges. The survey had some interesting finds. Digital marketing is becoming more advanced and widely adopted than ever. How do you stack up against your competition? Find out...
by Lindsay Brown | Jan 30, 2017 | B2B Marketing, Social Media
It’s no secret that LinkedIn encourages its users to use their paid membership over the free profiles. And with its most recent update, searching the network of first and second degree connections just got harder for a standard account. If you don’t intend to invest...
