When a leading provider of credit and information to financial institutions needs a memorable tagline and brand imagery to improve its impact on automotive dealers, to whom do they turn? This is where Modern Marketing Partners, a leading marketing agency in Naperville, Illinois, shines. What did we do for Experian? Read on to find out more.
Challenge: Product/Service Launch
One of the leading providers of credit information services to banks, financial services, and auto dealers, Experian sought to launch a new product/service to the auto dealer vertical including brand name, logo, graphic theme and messaging.
Solution: Brand Image, Tagline
Modern Marketing Partners benchmarked competitors and created alternative branding concepts, including the tagline, Dealer Friendly, with the intention of overcoming negative perceptions of the previous auto dealer product/service offering. Testing confirmed the preference for the tagline and graphic identity. Campaign elements included a brochure, dealer signage, postcard, sales letter, rear-view mirror hanger, business cards, and sales premium key chain.
Results
Experian launched AutoCheck nationally to the auto dealer vertical, realizing incremental sales penetration with top networks and brands. Feedback from the sales staff was very positive.
To view the entire case study and download the PDF of our success in helping Experian, click here.
About Modern Marketing Partners:
Modern Marketing Partners is a leading B2B Marketing Agency. Located in Naperville, Illinois, we have worked with clients of all sizes to develop brand image, relationships through inbound marketing and much more. See what services we offer, read through other B2B Marketing case studies, and contact us for more information in improving your marketing in a modern world.
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