Trade Show Marketing Archives | Modern Marketing Partners https://www.modernmarketingpartners.com/category/trade-show-marketing/ B2B Digital Marketing Agency Mon, 21 Aug 2023 19:21:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.2 https://www.modernmarketingpartners.com/wp-content/uploads/2023/08/cropped-MMP_Favicon512x512-32x32.png Trade Show Marketing Archives | Modern Marketing Partners https://www.modernmarketingpartners.com/category/trade-show-marketing/ 32 32 7 Tips to Design an Attractive Trade Show Booth for More Leads https://www.modernmarketingpartners.com/2022/08/23/7-tips-to-design-an-attractive-trade-show-booth-for-more-leads/ https://www.modernmarketingpartners.com/2022/08/23/7-tips-to-design-an-attractive-trade-show-booth-for-more-leads/#respond Tue, 23 Aug 2022 13:03:15 +0000 https://www.modernmarketingpartners.com/?p=6366 If you’re planning on attending a trade show, you know how important it is to have a booth that stands out from the crowd. The purpose of your booth is to attract new customers and give them a reason to approach you. That’s why creating an attractive, eye-catching design for your booth is so important. […]

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]]> If you’re planning on attending a trade show, you know how important it is to have a booth that stands out from the crowd. The purpose of your booth is to attract new customers and give them a reason to approach you. That’s why creating an attractive, eye-catching design for your booth is so important. Here are seven tips for creating the perfect one.

1. Focus on the Theme

A trade show is an excellent opportunity to get your brand out there, so make sure your booth design reflects it. Use a clear, visual theme that matches your brand, and incorporate it into all aspects of the booth. For example, if you’re in the construction industry and want to attract new clients for home remodeling projects, use materials that evoke this image (like hardwood floors or stone countertops).

Or, if you are a clothing brand that uses organic fabrics, incorporate these materials into your design. You want to ensure that even if people don’t know who you are, they will still be able to tell what industry your booth is in just by looking at it.

2. Use Bright Colors

Use bright, bold colors to ensure your booth is easy to spot from a distance. Bold colors will grab people’s attention and make them curious about your booth. Once they’re closer, they can read more about what you do and learn about your brand. But people will walk right past it if your booth is too dull or blends in with the rest of the trade show floor.

3. Use Large Fonts

Use large fonts on your signage so your signs can easily read from a distance. You want to make it as easy as possible for people to understand what your booth is about at a glance. Otherwise, they may not even bother stopping to learn more.

4. Keep It Simple

Don’t try to cram too much information into your booth design. You want to communicate what you do quickly and easily, without overwhelming people with details. Use short, concise phrases and easy-to-understand visuals. And make sure there is plenty of white space in your design, so it doesn’t look cluttered.

5. Have a Call to Action

Make sure your booth has a call to action so that people know what you want them to do next. Do you want them to sign up for your newsletter? Visit your website? Follow you on social media? Give them clear instructions so that they can take the next step. Make it easy by providing a QR code or giving out business cards.

6. Use Quality Materials

When it comes to creating your booth, don’t skimp on quality. Cheap materials will make your booth look cheap. That’s not the impression you want to give potential customers. Invest in high-quality materials, like sturdy fabric banner stands or durable table covers.

7. Hire a Professional Designer

If you want your booth to stand out, hire a professional designer to create a custom design for you. They will be able to consider all the factors mentioned above and create a booth guaranteed to turn heads. And suppose you’re unsure where to start.

In that case, they can also help you plan and execute your trade show strategy. You can also hire an event management company to help with the logistics of setting up and running your booth. Click here to learn more.

Final Word

Creating an attractive booth design is essential for any business that wants to succeed at a trade show. By following these seven tips, you can be sure that your booth will stand out from the competition and attract plenty of new leads.

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]]> https://www.modernmarketingpartners.com/2022/08/23/7-tips-to-design-an-attractive-trade-show-booth-for-more-leads/feed/ 0 Event Marketing Checklist – Trade Shows and Live Events https://www.modernmarketingpartners.com/2019/11/27/event-marketing-checklist-trade-shows-and-live-events/ https://www.modernmarketingpartners.com/2019/11/27/event-marketing-checklist-trade-shows-and-live-events/#respond Wed, 27 Nov 2019 21:02:28 +0000 https://www.modernmarketingpartners.com/?p=5479 Before we get to that checklist, please consider some well-known event marketing truths. First, trade shows and live events are still very important in many industries including technology, healthcare, construction, and markets that require continuing education. Second, trade shows and live events are typically expensive to participate in, and difficult to measure marketing return on […]

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Before we get to that checklist, please consider some well-known event marketing truths. First, trade shows and live events are still very important in many industries including technology, healthcare, construction, and markets that require continuing education. Second, trade shows and live events are typically expensive to participate in, and difficult to measure marketing return on investment (MROI). Finally, trade shows and live events are often ineffective due to lack of promotion, and many other reasons.

The event marketing experts at Modern Marketing Partners address these truths regarding trade shows and live events with a 88-Point Trade Show and Live Event Marketing Checklist, along with some additional, relevant resources. Need help with Webcasts? Check out our  57-Point Webcast Effectiveness Checklist.

Event Marketing Checklist – Trade Shows and Live Events

Event Branding

  1. Title (if live event, not trade show; consider themes)
  2. Graphics (exhibit, signage, etc.)
  3. Website
    • Banner, landing page, calendar listing, registration link, blog, etc.
  4. Social Media
    • Social posts; optional event #Hashtag
  5. Optional Cause identification/recruitment

Event Management

Live Event:

  1. Date(s)
  2. Agenda/Topics/Speakers/Celebrities/Dignitaries (Mayor’s Office, chambers, local politicians)
  3. Speaker recruitment (if applicable)
  4. Venue/Food & Beverage/Audio-Visual/Program
  5. Set-up registration (EventBrite, etc.)

Trade Show:

  1. Registration with event including listings
  2. Exhibit design/production/shipping
  3. Travel coordination
  4. Coordinate customer and press meetings

Event Promotion

  1. Banner, landing page, calendar listing, registration link, blog, etc.
  2. Social Media postings
    • Facebook, LinkedIn, Twitter, YouTube, etc.
  3. Event Directory submission including EventBrite (live event, not trade show)
  4. Event calendar submission to local/regional newsprint, media outlets, city news outlets (if applicable)
  5. Contact relevant Meetup groups (live event, if applicable)
  6. Email
    • Existing list identification (applications, verticals, roles, geos)
    • New email lists (develop, procure incl. exhibitors, attendees, sponsors, prospects, etc.)
    • Email campaigns:  write/design/distribute; pre-show; customers, prospects, employees, etc.; post-show)
  7. Premiums/giveaways
  8. Optional Advertising
    • Print ads (live event, not tradeshows)
    • Radio/TV (live event, not tradeshows)
    • Paid Search: Pay-Per-Click (PPC), Remarketing, Display
    • Social Media advertising (Facebook, LinkedIn)
  9. Optional promotion/raffle/contest, etc.
  10. Public Service Announcements (PSAs) with “Cause tie-in”

Publicity

  1. Update editor/media list (purchase if needed) to include additional outlets and multiple contacts
  2. Press release
    • Write, email to editors/media list, newswire distribute
  3. Add PR to website news page/news archive
  4. Media Alert and/or Media Invite for VIP breakfast or similar
    • Email to editors/media including follow up and add to website
  5. Press event tie-in with event including presentation
  6. Press file or kit (to hand-out to press event attendees)

Post-Event

  1. Thank you emails
  2. Feedback survey
  3. Sales calls to marketing qualified leads (MQLs), and Sales Qualified Leads (SQLs)
  4. Event Reporting
    • Highlights, lead generation, sales conversions, email metrics, pictures/videos, etc.

Other Event Marketing Considerations

Trade shows and live events can be an extremely important part of  your marketing mix. To be successful, much planning and timely execution are required. Depending on the scale of the event, planning and execution might be required 12-18 months before the event. That said, careful project management will be needed before, during and after the event. Branding and promotion will be required to achieve measurable results. And results should be measured in every way possible. Ideally sales conversions are quantified to be able to identify marketing return on investment (MROI).

Relevant Event Marketing Resources:

Trade Show Marketing Planning (MMP)

Trade Show Marketing – At Show (MMP)

Trade Show Marketing – Results Measurement (MMP)

Event Marketing Pre-Show Tips (MMP)

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