Growth of Video Content:

According to Cisco’s Visual Networking Index, video content will account for approximately 82% of all internet traffic by 2022.

Business and Marketing:

A report by Wyzowl found that 87% of marketing professionals use video as a marketing tool.

HubSpot’s research shows that 72% of customers would rather learn about a product or service through video.

Animoto’s survey indicates that 96% of consumers find videos helpful when making online purchasing decisions.

Education:

In a survey conducted by Kaltura, 94% of educators believe that video improves student satisfaction with their learning experience.

According to the eLearning Industry, including video in eLearning courses can increase the retention of information by up to 9 times.

Social Media:

Social Media Today reports that videos on social media platforms generate 1,200% more shares than text and image posts combined.

Content Creation:

YouTube, one of the largest video-sharing platforms, has over 2 billion logged-in monthly users, making it a prime platform for content creators.

A study by Google  found that 86.8% of YouTubers use the platform to learn new things, making educational video content highly popular.

Remote Work and Communication:

During the COVID-19 pandemic, video conferencing tools like Zoom and Microsoft Teams experienced a significant surge in usage, emphasizing the importance of video communication.

Accessibility and Inclusivity:

Videos can enhance accessibility by including captions, sign language interpretation, and audio descriptions, ensuring that content is available to a broader audience.

Skill Development:

Learning to create engaging video presentations can boost career prospects. Platforms like LinkedIn Learning have reported increased demand for video production courses.

Resource:https://images.unsplash.com/photo-1682506456442-a051e8dae813?ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D&auto=format&fit=crop&w=2071&q=80

Understanding the Importance of Video Presentations

Before we dive into the technical aspects of creating video presentations, let’s take a moment to understand why they are so essential in today’s world:

Visual Engagement: Videos offer a dynamic and engaging way to convey information, making it easier for viewers to understand and remember your message.

Wide Reach: With the rise of online platforms, video presentations can be shared globally, reaching a broad audience in a matter of seconds.

Personal Branding: Whether you’re a professional or an individual, well-crafted video presentations can help you establish your personal brand and credibility.

Educational Value: Video presentations are a powerful educational tool, allowing teachers and trainers to deliver content effectively.

Marketing and Sales: Businesses can utilize video presentations to market their products or services, providing potential customers with a visual and persuasive experience.

Planning Your Video Presentation

Now that you’ve chosen your free movie maker software, it’s time to plan your video presentation:

Define Your Purpose: Clearly outline your presentation’s objective. Are you aiming to convey information, convince, amuse, or impart knowledge to your audience?

Audience Assessment: Gain insight into your intended audience’s demographic details, interests, and inclinations, and adapt your content to connect with their preferences effectively.

Scripting: Create a script that outlines what you’ll say in your video. A well-structured script will keep your presentation organized and on track.

Storyboarding: Visualize your video by sketching out scenes or shots. This will help you visualize the flow of your presentation.

Gathering Resources: Collect all the necessary resources, such as images, videos, audio clips, and text, that you’ll need for your presentation.

Recording and Capturing Content

With your plan in place, it’s time to start recording and capturing the content for your video presentation:

Camera Setup: If you’re using a camera to record, ensure it’s set up correctly with proper lighting and sound equipment.

Screen Recording: If your presentation involves software demonstrations or screen sharing, use screen recording software to capture this footage.

Voiceover and Narration: Record clear and professional voice-overs or narrations for your presentation. Take notice of your tone and the rhythm of your delivery.

Copyright and Licensing: Ensure that you have the necessary rights or licenses for any media (images, music, videos) you include in your presentation to avoid copyright infringement.

Editing Your Video Presentation

Editing is a crucial process for any creator. Here’s what you should consider when editing:

Importing Media: Import your recorded footage, images, and audio into your movie maker software.

Video Editing: Arrange your video clips in the desired sequence. Trim and cut clips to remove any unnecessary content. Utilize a professional video editing software to seamlessly arrange your video clips in the desired sequence, as well as to expertly trim and cut clips to remove any unnecessary content.

Transitions and Effects: Add transitions between scenes and apply visual effects or filters to enhance your video’s visual appeal.

Text and Titles: Employ textual overlays to highlight essential information or offer additional context.

Audio Editing: Adjust audio levels, add background music, and ensure that your narration is clear and audible.

Review and Revisions: Watch your video presentation multiple times and make necessary revisions to improve its quality.

Exporting and Sharing

After you’ve ensured your video presentation meets your standards, you will need to export and distribute it.

Export Settings: Select the appropriate export settings, such as resolution and file format, to ensure compatibility with your intended platform.

Save a Backup: Always save a backup copy of your project files in case you need to make future edits.

Uploading and Sharing: Upload your video to your chosen platform, whether it’s YouTube, Vimeo, a website, or a social media channel. Enhance the searchability of your video by optimizing its title, description, and tags.

Conclusion

In conclusion, mastering the art of video presentation using a free movie maker tool is an attainable skill that can benefit individuals, students, professionals, and businesses alike. With the right software, careful planning, quality content creation, and effective editing, you can create compelling video presentations that captivate and inform your audience. Remember that practice makes perfect, so keep refining your skills, experimenting with different techniques, and staying updated with the latest trends in video presentation creation. Your ability to create impactful videos will only improve with time, dedication, and creativity. Start your journey today and share your ideas, knowledge, and stories with the world through the power of video presentations.

The post Mastering the Art of Video Presentation: A Comprehensive Guide on How to Make Video Presentations Using Free Movie Maker Tools appeared first on Modern Marketing Partners.

You might wonder why brands don’t produce more if social media video is so effective in marketing. The top reason is they (30 percent of respondents) don’t have time to create videos. However, the statistics show that video is king and well worth the time spent making them. Here is how to utilize video marketing for your business.

Benefits of Video Marketing

Suppose you don’t believe videos can help your business. Let’s find out the various benefits of a video marketing strategy before getting into how to utilize video marketing.

SEO

All businesses want to get on page one on search engines, ranging from law firms to beauty brands. That is a tall order, given the competition for attention online across all industries.

One of the reasons businesses use social media is to help their target audience find them. Search engine optimization (SEO) applies not only to text-based content but also to videos. Since most social media users consume videos more than any other content, search engines will take note of that engagement. That can help your ranking and visibility more than any other type of social media content.

Brand awareness

Social media is a great platform for promoting products and services. Over half (54 percent) use social media to find products, and 64 percent buy a product after watching a video about it. Creating videos to demonstrate how to use a product, such as POS systems, and their features and benefits can help people decide to buy.

Traffic

An effective marketing strategy can help people discover your brand through streaming videos on social media. Researchers predict that most (82.5 percent) global internet traffic will originate from online videos. Since social media marketing aims to bring users to a brand’s website, it makes sense to include video creation in the strategy.

How To Create Videos the Right Way

Some people who don’t put videos on social media may want to but don’t have the knowledge or skills to create them. Video production companies offer a stress-free solution. Most will work with any budget. However, if you want to try your hand at doing it yourself, you should.

It doesn’t take much to make a video, given most smartphones have high-definition cameras. However, creating one that will help you grow your business takes more effort. Here’s the breakdown:

Know your goals

The first thing you need is to establish the purpose of the video. Is it to tell a story about your brand or explain how a product works? Is it to show users how the product can benefit their lives or why others like them? 

Whatever your goals, you must clearly envision what you’re trying to accomplish. Having those goals in your mind will drive every decision you make when creating the video. That includes the location, form, and quality of the video.

Do competitor research to get ideas

Social media is awash with excellent video content, so you have an easy source of ideas for what resonates with your audience. Watch videos of similar products with high engagement on your preferred social media platforms and do a little competitor analysis. Read the comments to see what people say they don’t like. That can help you refine your audience’s desired videos and make better ones.

Create a structure for your video

Doing a video on the fly might seem like a great idea from a spontaneity perspective. Still, chances are it will not be cohesive or consistent. You must always be on point and relevant when creating videos for marketing so you send a clear message. The best way to do that is to write down the flow of the video and create a script. You can deviate from the script, but having one helps keep you on track with your goals.  

Assemble your equipment

Before creating your video, ensure you have everything you need according to your script. Aside from your camera, check if you have the backdrop, lighting, and accessories you need for a smooth experience. You will need different equipment when shooting indoors and outdoors, so keep that in mind. Stopping in the middle of a recording because it’s too dark or the sound is iffy can be frustrating and a waste of time.

How To Utilize Video Marketing

Video creation is a critical part of video marketing. But the most fantastic video in the world won’t help grow your business without the proper strategy. Below are some ways to utilize video marketing tactics to maximize their impact:

Repurpose videos on social media

A Pew Research Center report reveals that about 70 percent of people are on social media. While Facebook is the most popular platform for marketers, you should repurpose your videos and post them on as many networks as you can maintain. 

Share your videos on various media according to a consistent schedule, including YouTube and TikTok. Posting on multiple platforms can promote your brand and videos more quickly and across a wider audience.

Include videos on your site

While social media is excellent for SEO and increasing traffic, putting videos on your site can help. You might get people from social media to your site, but you need to follow through. 

Suppose a Facebook video sent people to your site. In that case, you should have another longer video on your site to seal the deal. People who click a social media link to your site are ready to be convinced. It might take a little bit of a push to send them through to the shopping cart.

Make your videos mobile-friendly

Whether your videos are on social media or your site, make sure they are compatible with mobile viewing. Most consumers (90 percent) watch videos on their mobile devices. You want to ensure your message comes across on any device they use.

Consider paid ads

You might hesitate to use paid ads to promote your videos when you’re on a tight budget. The average cost-per-click (CPC) on social media ranges from $0.38 (Twitter) to $5.26 (LinkedIn), which can seem like a lot of money. 

The return on your investment (ROI) will vary depending on various factors, including the platform. However, if you gain sales of $100 from a CPC campaign that cost you $50, it can still be a good idea. You will have to do a bit of trial and error to get the most out of your buck from paid ads, but it may be worth it in the end.

Conclusion

Most people watch videos for entertainment, but they can also help your business grow. You can utilize video marketing strategies to promote relevant content to drive sales. The trick is creating relevant videos for your audience and promoting them aggressively on social media.

The post ‘Video Is King:’ How To Utilize Video Marketing To Grow Your Business appeared first on Modern Marketing Partners.

The dynamic realm of digital marketing presents an expansive set of tools to reach your target audience. One of the most powerful methods that consistently delivers excellent results is video advertising. You can captivate audiences, drive engagement, and maximize return on investment (ROI) with the right strategies.    

For instance, you can leverage professional services, such as studio hire Sydney, to ensure the production quality of your videos is top-notch. Such facilities offer various equipment and services to help businesses create high-quality and captivating videos.  

That said, here are five effective video advertising strategies worth considering:   

 1. Understand Your Target Audience

Understanding your target audience forms the bedrock of any effective video advertising strategy. It goes beyond knowing basic demographics like age, location, and gender. It thoroughly explores their behavioral patterns, preferences, lifestyles, and buying habits.  

Your audience’s behavior can provide a wealth of helpful information. What do they do online? Which social media channels do they prefer? What kind of content do they like? Such insights can help you create video content that truly engages them.  

Identifying your audience’s lifestyle and preferences further aids in crafting a meaningful message within your videos. By understanding their needs, desires, and obstacles, you can produce content that resonates with them on an emotional level.  

Lastly, knowing your audience’s purchasing habits can guide your call-to-action effectively. When do they usually make purchases? What motivates them to buy? This in-depth understanding will help you craft persuasive prompts in your videos.    

 2. Create Compelling Content

Creating compelling content is central to your video advertising strategy. It must be engaging, relevant, and valuable to captivate your target audience. Here, a detailed understanding of your audience, as outlined above, becomes invaluable.    

An engaging video often begins with a compelling narrative or story. Stories can take viewers on a dynamic journey, fostering connections and inspiring action. Whether it’s a customer testimonial, behind-the-scenes footage look, or a product demonstration, each video should tell a story your audience can relate to.   

Relevance is also vital. The content must align with your audience’s interests and needs. Use insights from your audience research to guide your content creation. Additionally, the provision of value is crucial. Your videos should offer something worthwhile to the viewer, be it information, entertainment, or inspiration. The more value your content delivers, the more likely your audience will engage with it and take the desired action.  

 3. Optimize For SEO

Enhancing your video content for search engine optimization (SEO) is a key strategy to increase visibility and reach your target audience. Much like optimizing a webpage, applying similar principles to your videos to improve their rankings in search engine results is crucial. Here are a few tips to consider:  

• Use Keywords: Incorporate relevant keywords into your video titles, descriptions, and tags to help search engines understand what your content is about. It can increase the chances of your videos appearing in search results when users type in these keywords.  
• Craft Comprehensive Descriptions: A well-written description summarizing your video content and incorporating keywords can boost your SEO.    
• Include Video Tags: These provide added context and help search engines categorize your content.  
• Consider SEO-Friendly Video Hosting Platforms: YouTube, for instance, the world’s second-largest search engine, presents an excellent platform to host and optimize your video content for optimal visibility.  

By implementing these SEO tactics, you can ensure your video content gets the attention it deserves.  

 4. Leverage Video Analytics

Video analytics provide valuable insights into your audience’s interactions with your video content, allowing you to refine your strategies and maximize ROI. Important metrics to monitor include view count, watch time, and engagement. The view count tells you how many people have seen your video, providing a high-level measure of its reach. Watch time offers a deeper understanding of audience engagement. The longer viewers engage with your video, the more interested they likely are.  

Engagement metrics, such as likes, shares, comments, and clicks on your call-to-action, offer insight into how viewers interact with your content. High engagement often implies that your video resonates with your audience. Alongside these metrics, many video platforms provide demographic data, revealing who is watching your videos and their location.  

By analyzing this data, you can continuously refine your video content and advertising strategies, ensuring your efforts remain effective and aligned with your audience’s preferences and behaviors.  

 5. Invest In High-Quality Production

In a world where audiences are continually bombarded with content, high-quality production can differentiate your videos, capturing attention and making a lasting impression. Effective production entails creating visually stunning footage, clear audio, seamless editing, and thoughtful cinematography. Utilizing superior facilities ensures your videos exude professionalism and quality.  

Furthermore, high-quality production enhances your brand image. It sends a message to your audience that you’re committed to providing them with the best. It can significantly boost their perception of your brand and drive deeper engagement.  

However, remember that quality isn’t solely about production values. It also involves creating meaningful, relevant, and beneficial content for your audience. Pair high production values with compelling, audience-centric content for a winning video advertising strategy.   

Conclusion

The right video advertising strategies can significantly amplify your brand’s reach, engagement, and ROI. The above tactics form the backbone of a successful video marketing campaign. With these strategies, you’re well-equipped to leverage the power of video advertising to achieve your business objectives.

The post Video Advertising Strategies For Maximum Impact And ROI appeared first on Modern Marketing Partners.

Trends in digital marketing are always evolving, but it’s clear that video isn’t going anywhere. In fact, the trend in seems to be heading toward long-form video content, rather than short clips. There are many benefits of using long-form video in marketing, which can help engage audiences and drive better results.

The Psychological Power of Long-Form Video

Long-form video can be a powerful tool for marketers in a couple of different ways. There are ways to leverage this type of content, whether you’re just trying to build up brand awareness or push sales.

First, it can be extremely helpful for engaging audiences, whether you’re trying to reach new customers or retain existing customers. To engage with your audience, you need to create memorable content that captivates viewers with storytelling.

Making an emotional connection with audiences is much more difficult when you’re only working with short-form video. Because long-form video gives you the opportunity to do more storytelling, you can connect with people on a deeper level.

Long-form video is also a great way to build trust and credibility among the members of your audience, especially those who might be skeptical. People will only buy a product or invest in a service if they trust that a company will deliver the experience they expect.

Video content can allow your organization to build authority and establish thought leadership. That’s a powerful way to get more people engaging with your content and trusting your company organization.

Driving Results with Long-Form Video

By offering audiences more value and trust-building opportunities with long-form video content, marketers can drive increased results. Great video content can help increase brand awareness and exposure, which leads to a larger audience and better engagement on social media. It can also help boost search engine engagement.

Long-form video is also memorable. It can help with audience retention and long-form engagement. People are watching the videos for extended periods of time, making it more of an investment. Because of this, they’re more likely to comment, like, and share.

Engagement is what drives results. If your content is high-quality and shareable, it will ultimately improve the results and marketing ROI for the business. Finding examples of effective long-form video content can help you understand what drives results in video marketing. Sometimes, it’s not what you’d expect. Some of Dollar Shave Club’s most successful videos were actually very dull—but they worked!

Understanding Audience Behavior When Creating Long-Form Video

Long-form video is more challenging than short-form video from a production standpoint. You need to have a lot of high-quality content and the ability to produce an engaging video. That makes long-form video a larger investment for companies than many other types of content.

Careful planning and attention to the narrative arc can help you create videos that people actually want to watch. Think about how a documentary can captivate viewers. As you create your long-form content, can you take the storytelling techniques used in documentaries to make your videos more interesting? Your videos should have a clear beginning, middle, and end, plus strong hooks to catch your audience’s interest and keep it.

Balancing informative content with entertainment can be a challenge, but getting it right can lead to incredible engagement. Pay attention to video length and pacing as well, to ensure that people don’t lose interest and avoid your content in the future.

Be aware that once you start creating long-form video content, it is up to you to stay on top of the metrics and to make changes as needed. If people are dropping off after the first five minutes, for example, is that due to something in the video? What is the optimal video length? Are you providing enough value?

These are the kinds of questions to ask as you dive into the analytics. It’s important to tailor your long-form video content to align with your audience’s preferences. Since long-form video can be expensive to produce, conducting market research and surveys can help you identify what people are looking for before you get started.

Also, keep in mind that trends within the analytics could be affected by more than just the content itself. Make sure your IT infrastructure is solid so that people don’t experience frustration when trying to view your videos and click away.

Setting Clear Goals for Long-Form Video

If you want your long-form video strategy to be successful, it’s important to have clear goals for your content and to promote it as much as you can once it’s been published. While that’s true of every format, it’s especially true for content that can take substantial time and money to produce. Each video should have its own goal, in addition to the larger marketing goal of using long-form video.

Don’t forget that your videos can (and should) integrate with other approaches, such as SEO. The beauty of digital marketing is that your efforts can feed into one another over time, improving your results and creating a successful marketing ecosystem. If you aren’t yet using long-form video in your marketing plans, it’s time to think about starting.

The post The Rise of Long-Form Video: Engaging Audiences and Driving Results in Video Marketing appeared first on Modern Marketing Partners.

Moreover, video content is your ticket to trustworthiness in an era where written content will get more and more commonly accused of being written by AI.

Now, for any campaign to bear fruit, you must fulfill both quality and quantity quotas. Posting the best video ever made can make you go viral, but if you don’t make a follow-up with more content, people will quickly lose interest. The online world is saturated with content, so people are unlikely to constantly check in on new creators and businesses.

If you are to upload videos regularly, send them in emails, and post them on your social media profiles, you’ll have to dedicate hours and hours of work. With the help of automation, you can cut this significantly shorter. 

Like always, the right tools can help make or break your business. With that in mind, here’s how ActiveCampaign and similar platforms can help enhance your video marketing through automation. 

source

1. Email video marketing with ActiveCampaign and alternatives

Email marketing is still one of the most potent forms of digital marketing. Coincidentally, it’s one of the tasks getting automated the most with ActiveCampaign. While some still consider traditional (manual) email more effective, this can only be true on an individual email basis. However, when it comes to numbers, it’s not even close.

With ActiveCampaign, you can send 25,000 emails per day in the first week, 50,000 in the second, 75,000 in the third, and 100,000 per day in the fourth. With a good email marketer sending emails manually (with a decent template and minimal automation), you’re lucky if you manage to send several hundred per day. 

Even with quality, it’s hard to tell what’s what. With modern AI-assisted tools, passing a Turing test is getting harder and harder. Moreover, people often underestimate the potency of automated template customization. 

According to some surveys, attaching a video in an email can boost your CTR by as much as 200-300%. In fact, by just using the word video in the subject line, you can increase the open rate by 19%. Now, a percentage may sound impressive, but the sample’s size determines its practical value. This much of an increase in the numbers provided by ActiveCampaign automation is a game-changer. 

Even conservative estimates speculate that you earn $44 for every $1 you invest in email marketing. This is an ROI of 4400%. By automating and optimizing your marketing efforts, you can drive these (already high numbers) way higher.

Also, 90% of users say that videos help them make a purchase decision, so you’re looking at a direct revenue boost. 

Of course, these email marketing automation perks aren’t exclusive to ActiveCampaign. There are many ActiveCampaign platform alternatives worth exploring. 

source

2. Using video block for your landing page

Regardless of where you decide to promote your business, all paths lead to your landing page. Here, they will either stay (prolong your average visit duration) or leave (increase your bounce rate). Both of these can be affected by a video.

According to some surveys, the conversion rate can increase by 86% if a landing page has a video. Regardless of what you want to showcase, doing this with a video is more effective. 

Video block is probably the simplest way to add videos to any pages you’ve created. With ActiveCampaign, you can do this by placing the video’s embedded code into the block code editor. 

The process is fairly simple:

• You drag the “video” block onto your page layout. This is the slot where the video will be displayed, so you must pick the right spot.
• Next, you must go to the video you want to upload. Once you’ve done that, you need to locate the embedded code of the video. 
• Third, return to the ActiveCampaign account and replace the sample code with the embedded code. 
• Finally, you click the checkmark button on the top right.

Congratulations, you’ve successfully added a video to your landing page. 

As you can see, this is a simple process that probably won’t take more than a few minutes of your time. So, why don’t more people do this? They’re probably intimidated by the idea that they’re too resource hungry. Instead, they go with images or animation. While there was some truth to this argument in the past, this is no longer so. Objectively speaking, there are no reasons to avoid adding videos to your landing page. 

3. Social media marketing 

ActiveCampaign has support for so many different social media platforms. Everything from Twitter, Facebook, and YouTube to LinkedIn and Slack can be integrated with ActiveCampaign. The problem is that a modern business needs to be active on quite a few of these networks to stay relevant and avoid missing out on leads.

The problem is that this is difficult to do past a certain point. Having a dozen social media profiles and daily posting on each is far from simple. Fortunately, you can always use online tools to scale your business. For instance, you can integrate a tool like MeetEdgar to schedule your social media posts.

This is so important because different platforms have different perfect times of engagement. Posting on Instagram on Sunday morning is not the same thing as posting Wednesday midday. Now, keeping track of the best time to post can be difficult. However, if you set up a schedule and a platform to post when the time is right, you’re already skipping the most challenging part.

One more thing worth mentioning is that you may have an international audience. This means that your following consists of people in different time zones. So, you want to either find a window of opportunity to get a decent engagement with as many of them as possible or prioritize one market over others. Either way, this is a task that you’ll need to automate.

It’s also worth mentioning that there are too many video formats. Reels and stories are short video formats, while many successful YouTube videos have hours of content at a time. Balancing all of this is easier with a scheduling platform, and you can easily integrate a scheduling platform with ActiveCampaign.

source

4. Improving your YouTube presence: From captioning to subtitle generation

Uploading videos is the easy part. Setting the parameters to maximize each video’s value is a proper challenge. The success of a video doesn’t just depend on its content. For instance, what is the best YouTube video that you’ve never watched? It’s a ridiculous question, right? How can you know if you haven’t watched it?

What actually decides the CTR of a video on platforms like YouTube are good thumbnails, a compelling title, and a video duration. Some people are in a hurry and don’t intend to watch a video that’s too long.

When it comes to thumbnails, while you could get a scene from the video as a thumbnail, sometimes it’s better to be a bit creative. Adding special effects, photoshopping your head on a famous pop culture character, etc., are just some of the tricks that video marketers use. 

The many tools you can integrate with ActiveCampaign make this task much easier. For instance, some people avoid watching videos that don’t have subtitles. We all know how crude YouTube auto subtitles can be. So, why not substitute it with something a bit more efficient?

According to some statistics, about 69% of people watch videos without sound in public places, while 25% do this even when alone. With the help of a tool like Happy Scribe’s subtitle generator, you can make your videos more accessible to these people. The platform itself is a cutting-edge in AI-assisted speech-to-text technology. In other words, you can reduce the chance that your content gets misinterpreted. 

It’s the integration of these tools that helps you streamline this process. Imagine all the time you would save by not having to manually type and upload subtitles for every video you make.  

ActiveCampaign automation saves work hours and optimizes efficiency 

The strongest aspect of ActiveCampaign lies in the fact that you can integrate a myriad of other tools with it. It’s a platform that allows you to centralize all your marketing efforts and control it all via a single interface.

Now, most above-listed perks aren’t exclusive to ActiveCampaign. Chances are that you may find an alternative that will suit your liking. The point of this article was not to persuade you to start using ActiveCampaign; it was to show you why you need automation and what you stand to gain through it. 

Moreover, while automation can help your video marketing campaign, it won’t make the videos for you or help you with decision-making. The amount of creativity and problem-solving that goes into a successful marketing campaign is still pretty high. 

By Srdjan Gombar

Veteran content writer, published author, and amateur boxer. Srdjan is a Bachelor of Arts in English Language & Literature and is passionate about technology, pop culture, and self-improvement. His free time he spends reading, watching movies, and playing Super Mario Bros. with his son.

The post How to Enhance Video Marketing with ActiveCampaign Automation appeared first on Modern Marketing Partners.

Taken from: https://unsplash.com/photos/kdcOJb-TUvc 

Video Marketing Advantages

You know that eye-catchy marketing videos can help you grab the audience’s attention and boost sales. There are many more benefits this marketing strategy can bring to your brand. Read on and explore what you can achieve if you integrate videos into your marketing strategy correctly. 

Good ROI

Return on investment is an important metric business considers when measuring the success of marketing campaigns. They invest in marketing content and want to get more than they pay. Video marketing is an effective method since it has a good ROI. According to the statistics, 92% of businesses report video gives them a good return on their investment.

Increased Brand Awareness

It’s not easy to convert visitors immediately upon watching a video. But marketing videos help increase your brand recognition. The audience will remember your content and brand and recognize it in the future. It helps build trust and ensures conversions. 95% of business owners say video marketing has helped them increase brand awareness.

Taken from: https://www.wyzowl.com/video-marketing-statistics/ 

Boosted Traffic 

If you have a business and promote it online, you should have a website for better brand representation and smooth sales. And creating marketing videos can assist you in higher SEO rankings and increased traffic. The higher you rank, the easier people find you online and trust you. 

High Leads

Videos help increase leads, and 90% of marketers prove that. Video marketing encourages engagement and generates new leads. You increase the number of people interested in your products or services and consequently the number of potential customers. Catchy videos grab the audience’s attention and encourage them to explore more about your company. 

Reduced Support Queries 

There are different marketing video types that advertise your brand, tell about your team, or show how to use the product or service. And instructional or how-to videos assist businesses in reducing support queries. People can watch a video and find answers to their questions. About 50% of respondents report a reduced number of queries. 

Editing Tips for Marketing Videos 

To edit a high-quality marketing video, you should shoot decent content or hire professionals for video making. But only a brand owner knows the uniqueness of their products and services, and how to showcase it effectively. So once you are ready with a lot of great footage with good lighting and sound, let’s move on to editing tips. 

• First of all, find a professional video editing tool. There are many good options in the market, and you are free to choose the one you like the most. You can edit video online or download a video editor on your device. Free and paid programs are available in the market. Their functionalities vary, so choose a tool with a clear interface and basic editing features. 
• The next important aspect of effective video editing is removing all unnecessary footage and making a video from engaging elements. Keep your marketing video short and engaging. Do not overwhelm it with effects and transitions. Choose your style and apply all effects wisely. 
• It’d be great to add captivating music to your video. The background music should complement the video wine you want to convey. Sound effects also work well for specific types of marketing videos. Along with music, you can also add animation, your brand logo, and pictures. 
• You should tell a story with your video. It should have an intro, body part, and conclusion. Research what issues you can help solve with your product or service and show how to do it in the video. If people see that your video can be useful to them they will trust you more and will be more likely to make a purchase decision. 
• And finally, download the video in the widely-used format and compress it if needed. Depending on the video platform you use, your video may have a different format, length, and orientation. 

Conclusion 

Now you know that video marketing is a powerful tool for growing your business. Social media platforms can help you reach your target audience and raise brand awareness. With engaging marketing videos, you can boost conversions, improve ROI and lead generation, and increase dwell time on your site. We hope these effective video editing tips will assist you in creating compelling promotional content. 

The post The Benefits of Video Marketing: How Video Editing Can Help Boost Engagement appeared first on Modern Marketing Partners.

Video has changed the way brands market their organizations. With platforms such as TikTok, YouTube, and Instagram, video marketing is central to your campaign and outreach efforts. However, brands will need a strong video marketing strategy.

If you aren’t creating video content, you’re probably far behind your competitors. It’s important to keep up with the trends so that your competitors don’t surpass you. If you want to grow your business, then here’s everything you should know about video marketing in 2022!

What is Video Marketing and Why It’s Important

Video marketing uses visuals to promote a product, event, or service. This type of marketing is designed to increase engagement through social activity. This is because the majority of internet users prefer video content rather than reading long articles.

With video content, you’re able to reach a wider audience and boost your online ranking. However, you’ll need an excellent video marketing strategy to increase brand awareness. You could use video marketing services or develop your own goals.

Here is a list of video marketing benefits:

• Influences buying decisions
• Grows revenue
• Increases website and social media traffic
• Increases online conversations
• Improves relationships with customers
• Builds trust with potential customers
• Attracts new leads

Furthermore, the demand for video content is increasing. 54% of consumers want to see more video content from the brands they support.

Where You Should Use Video Marketing

You can incorporate video into any area of your marketing campaign. But the one area to always include video content is in your social media strategy. This is because video gets more engagement than any type of social media posts such as photos or text.

Marketers have stated they have landed new customers thanks to video content on social media. Here is a list of platforms that work well for video marketing:

• Facebook: There are over 9 billion active users on Facebook, and over 100 million hours of video are watched on the platform daily. Therefore, video is what Facebook users prefer to consume.
• Twitter: Brands that use video marketing are 6x more likely to get a retweet on their post compared to posts with photos or text. Twitter is a platform that’s for conversations, so video content is an excellent way to start a discussion.
• Instagram: This platform was developed for pictures only. But over the years, they’ve added features such as Instagram stories and reels. You can create aesthetically pleasing videos thanks to the built-in filters and GIFs. What’s more, consumers said they’d bought a product due to a brand’s video on Instagram.
• LinkedIn: On LinkedIn, you can post your videos organically or upload them as video ads. Videos are shared 20x more compared to other types of content.

YouTube is another popular place to market your video as well as on email and your website. But we’d suggest first building your reputation first before posting videos via your website and email.

Types of Marketing Video

There are various types of marketing videos you can incorporate into your strategy. Choose one of the following ideas that will work well for the type of video content you’re creating.

Brand Videos

Brand videos are created as part of a larger ad campaign. This type of video showcases a company’s products, services, and mission. Brand videos are designed to build awareness and to attract your target audience. To create professional, compelling content use a video making tool.

Demo Videos

Demo videos are created to show how a product works. Or you can create a video unboxing a product to show what the product comes with. Additionally, demo videos can be used to test a product and show viewers its quality. Zoom nails its demo video by providing a thorough review of the tool’s features.

Event Videos

If you have a huge event that you’re planning, then a video is the perfect way to promote it. In the video, you can showcase highlights of what potential attendees can expect. Ensure to include a time, date, and any exciting information that will entice people to join your event.

Tutorials

Do you want to teach your viewers something new? Use a tutorial video to educate viewers more about how to use a product. This type of video works well for software companies or to show viewers how a new app works.  A good example is IKEA posting assembling instructions on its channel.

Expert Interviews

Expert interviews can improve your credibility and show the quality of a product or service. Interview industry experts so you can build trust and authority with your audience.

Animated Videos

You can get incredibly creative with animated videos. This type of video is an ideal way to explain complex topics using fun visuals and effects. You can easily create such cartoons with an animation maker. Take a look at how Slack uses animation for different purposes, from brand introduction to feature overview.

Live Videos

Live videos are used to engage with your audience because viewers can communicate with you through a chat. Use this form of video to find out what your viewers love and dislike about your products and services. The feedback will allow you to improve your business according to your consumers’ needs.

Video Marketing Tips

Before you begin making your marketing video, there are a few aspects you need to consider first. Here are tips to get you started.

Plan

If you’re making your first video, then you’ll need to plan it out first before you start recording. Decide what type of video you want to make, such as a tutorial, interview, or demo. Write down your goals and what you want to achieve with the video. This will minimize editing and re-shooting.

Write a Script

Write a script for your video so that there isn’t unnecessary fluff. Scripting videos make them flow better and allow you to provide quality information.

Camera Setup

Ensure you have proper high-end cameras when doing demos, interviews, or tutorials. If you’re doing live videos outdoors, then consider using a cameraman to assist you. Most smartphones have excellent quality cameras that can be used for live Instagram, TikTok, or YouTube shoots.

Studio Setup

Ensure you have the basics set up in your studio, such as lighting, microphones, and tripods for cameras. Additionally, you’ll have to soundproof the room to eliminate unwanted background noise.

Your Talent

If you’re comfortable in front of the camera then you can do your narrations or conduct interviews and demos. However, you may need to hire talented speakers if you want your videos to be professional. You want someone that your audience will love to watch. So, hire a professional that knows how to act in front of a camera.

Edit Before Posting

Before posting your video, make sure you edit the content to ensure the lighting, audio and clips are correct. You can also add music to your content and transitions to make the video more interesting.

Final Thoughts

When you’re done editing videos, you can now post them on all your platforms. There are some video platforms such as TikTok, which allows you to make short, creative videos without using a high-end camera and studio.

On the other hand, if you want professional videos to market your products, services, or events, you’ll need to consider the tips in this article. Your marketing videos have the potential to increase your social media followings and boost your online rankings. Use the information in this article to help you!

The post Complete Video Marketing Guide: Everything You Should Know in 2022 appeared first on Modern Marketing Partners.

It may also seem a little scary for a company, especially one who hasn’t done much video creation in the past, to jump into live streaming. So let’s talk about another option companies should consider, thanks to Instagram’s new platform launch over the summer.

In June, Instagram introduced IGTV, a new platform that allows companies to upload their phone-captured, long-form (as in up to an hour) videos for their followers to watch. This comes five years after the launch of video on Instagram, which only allows for one-minute videos that disappear after 24 hours. Now, while your photos stay in your newsfeeds, your videos will remain on Instagram Stories and IGTV.

Here’s a few other Instagram statistics that demonstrate the value of this social media platform:

• One billion users globally
• More than 500 million Instagram users utilize their accounts daily
• More than 8 million of U.S. businesses are on Instagram
• 80% of users follow one or more businesses on Instagram
• The most active age ranges for account users on Instagram are 18-34, with 35-44 in a close second.

These statistics help marketers understand the rise of video content, and as Instagram even notes — every year more people are watching digital video than TV. So they designed IGTV as a new app for watching long-form, vertical video. Vertical being an important component because by 2021 mobile video will account for 78 percent of total mobile data traffic. While mobile means you can watch on the go, IGTV is like turning the TV on at home, it starts playing as soon as you open the app.

As a company you are the creator and the channel. With IGTV followers can tune in to you by accessing your channel from the app at any time. The app is built for the way everyone uses their phones vertical and full screen, and also offers special features such as links in video descriptions and the ability to swipe up from Stories, without follower count requirements. So this gives businesses an opportunity to reach their current followers, but also have others find them and influencers based on their interests.

Followers can watch your longer videos, which companies can create around product launches, demonstrations, customer or employee interviews, etc. right off their phone. The app provides the ability for the video to be edited and then uploaded. Just like YouTube, marketers should create a keyword-rich title and description to help others find the videos. Add hashtags too, as they work the same way as in the Instagram app. Remember, you’re probably like most users on Instagram and do not have a verified account, meaning keep the video to 10 minutes as that will initially be your maximum amount of minutes.

Okay it’s time to be creative and create a little more polished video than a regular Instagram post. It’s worth determining if you can strategize content that can be used like episodes, similar to a how a TV series works. Even a behind-the-scenes video that establishes your brand is valuable. IGTV is going to be worth the time, effort, and resources.

The post Give Long-Form Video a Go appeared first on Modern Marketing Partners.

What is Live Broadcasting

Live broadcasting can be done through these main social media platforms: Facebook Live, YouTube Live, Instagram Live or Twitter’s Periscope. Live broadcasting allows for real-time conversations with a company’s customers. Viewers are able to interact by asking questions, making comments or liking while watching the live footage. Your community is reacting and giving you the opportunity to respond to them directly during the live feed. Truly two-way communication.

Note:  If there is reluctance from executives about the possibility of experiencing trolls or abusive comments during a live broadcast, assure them that platforms take action against this type of content. In 2018 Twitter suspended nearly 70 millions accounts between May and June to purge fake users. Twitter is committed to reviewing and suspending repeatedly abusive accounts. If other followers agree that an abusive comment is made during a live video, a user’s chat capabilities will be temporarily disabled during the broadcast.

Why Companies Should Participate

The statistics tell the story.

• According to Tubular Insights, viewers spend 8X longer with live video than on-demand – 42.8 minutes for live video compared to 5.1 minutes for on-demand.
• Livestream reported that 81 percent of Internet users said they watched more live-streamed content in 2016 than the year prior.
• Live broadcasting outpaces other types of online video growth, with more than 100% increase in ad growth year-over-year.
• People watch live video 3x longer than prerecorded video.
• Users comment on Facebook live videos 10x more than on regular videos.

It’s a Cost Effective Strategy

Smaller companies can make this work on a tight budget. Instagram Live and Facebook Live make it very easy to add quality video content to their platforms. While just a person with a phone can do the trick, it’s better to have a plan in place. Really work out the location and make sure there is an eye-catching background. A strong wifi connection is needed and not too much background noise. Remember to engage audiences with an experience or interview or product launch that is done in a unique way. In other words think through how the video should play out including an introduction, the event or experience and a call to action.

Consider spending $50 – $100 to purchase a tripod to steady the phone, a set of lapel microphones for greater sound quality, and a handheld light to brighten up the space. Now an interesting, polished view of your brand can be seen that is different than your website and email marketing.

Types of Marketing Utilization

Broadcast an Event – New location opening? Broadcast it live and give followers a preview of what to expect when they visit you.

Host Interviews – Sit with the head of product development and let followers know why a new product or service will help them.

Host Webinars – With Facebook Live choose a relevant topic to your follower community, promote your webinar, educate them on what you said you would, and then drive them to a landing page where they can sign up for a quote or consultation.

Conduct How-to or Demonstrations – Maybe your industry relies heavily on tradeshows or homeshows. Try a live video describing how to setup a booth, including how to utilize space with for a display, marketing materials, products, and technology.

Social media is a powerful tool, and live broadcasting is its newest addition for attracting and retaining customers. The nature of live video allows for a little longer engagement period and emphasizes accountability for delivering relevant content that tells your brand’s important story.

The post Boost Your Brand With Live Video appeared first on Modern Marketing Partners.