Members of the press are invited to an office open-house and ribbon-cutting ceremony with Naperville Mayor Pradel and the Chamber of Commerce scheduled for Thursday, June 27, 2013 at 4 pm CST. Refreshments, Mad Men style, will be served. Please RSVP to Heather@ModernMarketingPartners.com.

Modern Marketing Partners’ new headquarters takes many design cues from the post-modern office design of the hit TV series Mad Men, but without the typewriters, cigarette ashtrays (and smoke) commonplace in the 60’s-era program. A pool table and Italian leather sofa are centerpieces of the common area.

“Modern Marketing Partners is all about contemporary, cutting-edge internet marketing, coupled with a respect and understanding of traditional marketing fundamentals like advertising, branding and publicity,” states Neil Brown, Chief Marketing Officer of Modern Marketing Partners. “Our new offices reflect this confluence of modern and traditional.”

Hope to see you there! And please RSVP or direct any questions you may have to Heather@ModernMarketingPartners.com

The post MMP Open House and Ribbon-Cutting Ceremony appeared first on Modern Marketing Partners.

Is your marketing modern? Modern Marketing Partners is now offering a free modern marketing report card for qualified marketers!

The free Modern Marketing Report Card grades brand or company marketing effectiveness on a range of marketing parameters including:

• Brand execution
• Marketing programs
• Internet marketing
• Social media implementation
• Marketing results measurement

Interested marketers can fill out a brief, web-based form and upload marketing samples. The Modern Marketing Partners team will grade submissions by category on a 4-point scale (4.0 = excellent), and provide an overall grade point average (GPA).

Also, the report card includes three recommendations for improving grade point average, with the report card emailed to participants in 48-72 hours of submission.

For more information, or to make a submission, click here.

And in the spirit or modern marketing, and social media, please bookmark and share this blog via the tools below (Facebook, Twitter, Share, Google+).

The post Is Your Marketing Modern? Get a Modern Marketing Report Card! appeared first on Modern Marketing Partners.

The 2012 Top Agencies report by BtoB magazine includes four categories: Small agencies (revenue up to $10 million); midsize (revenue between $10 million and $99.9 million); large (revenue of $100 million and up); and interactive agencies. The finalists in each category were selected based on percentage of total business that is b-to-b, revenue growth, new client wins, innovative work and expanded service capabilities.

Modern Marketing Partners was distinguished as a top small agency in the magazine’s special report dated March 4, 2013.

“BtoB magazine is the premier publication in our industry, so we are very humbled to be recognized as a top marketing agency, especially in our inaugural year,” states Neil Brown, Chief Marketing Officer of Modern Marketing Partners. “We achieved this honor by virtue of our tremendous growth, and our award-winning marketing that covers a full range of disciplines from advertising and branding, to website design and search optimization, blogging and social media, channel marketing, package design, and more.”

View the winners

Purchase the List

The post MMP Recognized as a Top Agency By BtoB Magazine appeared first on Modern Marketing Partners.

Hot Potato Social Media helps companies and brands leverage the power of social media for measurable and cost efficient results. There are a variety of benefits to using social media marketing including increased awareness, search engine authority, lead generation, and sales! For more details, read Hot Potato’s What is Social Media Marketing and Why Do You Need it?

Hot Potato services are grouped by planning, implementation, and measurement, and are available turn-key or ala carte. The Hot Potato team of social media experts provide a  streamlined recipe for success:  Plant, Grow, and Harvest.

Check out the Plant, Grow, Harvest process and view Hot Potato’s menu of social media services for more information.

“There is a growing business case for effective social media implementation, yet surprisingly, most brands are not leveraging these powerful channels, much less integrating social media into every marketing initiative,” states Neil Brown, Chief Potato Head. “Social media marketing is about improving marketing results, while reducing marketing investment.”

Check out the Hot Potato website for several examples of social media programs, a blog with social media marketing tips, and resources that include how-to guides, and a social media glossary of terms. You can even request a free social media consultation.

The post Social Media Marketing Agency Launches–Hot Potato appeared first on Modern Marketing Partners.

Neil Brown, MMP’s CEO explained, “The marketing world is changing as we know it. B2B companies are finding it increasingly difficult to keep up with the changes in marketing and we want them to know that we have the tools and services available to help them generate valuable leads while building their brand awareness.”

Modern Marketing Partners is looking to expand their offerings to B2B companies and wants to make it known that their agency model is flexible and fits to their needs.

“We have had several clients come to us with such unique marketing challenges,” says Heather Hawes, Modern Marketing Partners’ Account Director, “What we do is show them how we can tailor their marketing campaign to meet these unique needs while offering new, lead-generating solutions since this is the primary goal of all of our clients.”

MMP has discovered that an integrated approach to marketing is more important these days than it use to be. B2B companies are finding it very difficult to utilize existing traditional marketing activities and syncing them with new, digital marketing methods.

Kelsey Nupnau, MMP’s Director of Digital Marketing mentions, “We have noticed that B2B companies struggle with accepting that digital marketing is a necessity in complementing their traditional marketing. To transition our clients, we refer to our experience with others who have experienced the same. No matter what, its important for our B2B clients to know that if you aren’t using digital marketing methods, you will not be found by potential customers in today’s world.”

Below is the video from Modern Marketing Partners on B2B marketing services offerings:

If you visit Modern Marketing Partners’ YouTube Channel, you can view videos created for B2B clients. Modern Marketing Partners (MMP) provides comprehensive marketing services and creative execution to leading business-to-business (B2B) brands, in the Chicago region and worldwide. We specialize in the management and integration of traditional marketing, advertising, branding, PR and event marketing with Internet, SEO and social media. Proven approaches that deliver dramatic, measurable results.

Please share this post with others interested in B2B marketing by using the bookmarking tools below. Be sure to comment on our video in the comment box too!

The post Video Shows Marketing Services Available for B2B Brands appeared first on Modern Marketing Partners.

This e-newsletter is available to anyone interested in marketing and communications best practices, tips and techniques, marketing trends, measurement tools, case studies, and more.

The  e-newsletter, called the Modern Marketing SCOOP, is free for anyone who registers.

Quite frequently, MMU hears from various business professionals that marketing is changing so rapidly, that it’s hard to keep up. And that many traditional marketing methods are either obsolete, or must integrate with Internet and social media marketing initiatives.

The mission of Modern Marketing University, is to embrace this change, understand how to leverage new media and technologies, integrate traditional marketing and digital media, and pass this knowledge and expertise on to you. To mankind. Well, at least marketing kind.

The SCOOP is marketing news you can use. The advantages of registering include:

• Access to the latest marketing white papers
• News on marketing trends and measurement tools
• Education on the latest marketing platforms (i.e. Internet, social media, traditional marketing, and more)
• Insight into marketing best practices and case studies
• Alerts on upcoming events, webinars, and training programs

We welcome any feedback on our e-newsletter. If you notice new marketing trends or have experiences to share on various strategies and techniques you’ve implemented within your organization, and think it would be great for the content of our e-newsletter, be sure to contact us today.

Are you or someone you know interested in getting the latest in marketing strategies and techniques? Register for the Modern Marketing Scoop and please share this post with others via the sharing and bookmarking tools below.

The post Marketing E-Newsletter: Stay On Top of Marketing Best Practices appeared first on Modern Marketing Partners.

Not only does the brochure showcase several examples of marketing programs by Modern Marketing Partners, but it also raises questions to you on what you are doing to keep your marketing efforts up-to-date, efficient and well, modern!

You can download your copy by clicking here. Then you will be able to view services and work examples that cover the following:

• Breakthrough branding and naming services
• Modern integrated marketing communications
• Website development and search optimization
• Advertising campaign management
• Social media marketing
• Traditional print advertising design and collateral
• Lead generation
• Content marketing
• Marketing for start-ups
• Integrated product launch

Use the comment box below and tell us what you think of the new brochure! If you’re interested in learning more about a particular service, we also offer marketing whitepapers for you to  read at your convenience. Whether its marketing measurement, planning, public relations or SEO, a whitepaper is available to you.

For each whitepaper, click on the link below to download:

• How to Measure Marketing
• Marketing Planning and Budgeting Best Practices
• The New Rules of PR: A Guide to Modern Publicity
• Search Engine Optimization: Top Priority for Modern Marketers
• Modern Marketing Definitions Glossary

If you or anyone you know is interested in downloading these informational brochures and whitepapers, be sure to share this post with them through the bookmarking tools below! We encourage you to give us your feedback as well so we can provide you with more whitepapers on marketing topics that are of interest to you!

The post Marketing Brochure Showcases Modern Marketing appeared first on Modern Marketing Partners.

The Modern Marketing University blog and many other resources of Modern Marketing Partners will share modern marketing practices, tips and case studies. Do register for free RSS feeds of this blog to your email. And look for announcements to register for free modern marketing training webcasts. We’re implementing modern marketing everyday, so we have much to share.

Become a Certified Modern Marketing Professional

In 2013, Modern Marketing University will offer a professional certification program and designation, the Certified Modern Marketing Professional (CMMP), along with the Modern Marketing Awards!

Sharing is an important tenet of modern marketing, and it includes you!  You can share our content with your network via social bookmarking, Retweeting, Facebook Liking, and Google Plussing!  Please use the share tools at the bottom of each blog.  Be sure to Follow our Twitter, and Like our Facebook business page via the social icons top right.

If you have suggestions for blog content, email us at Editor@ModernMarketingPartners.com.

The post Modern Marketing University Welcomes You! appeared first on Modern Marketing Partners.