And hiring virtual assistants to look after time-consuming administration tasks is a common business concept. However, business owners are starting to understand the benefits of using a virtual assistant to manage their marketing campaigns and not just admin tasks.

A highly-skilled virtual assistant will already possess the fundamental core skills required for business marketing. With extra upskilling general virtual assistants can offer support during your company’s marketing campaigns.

Here we will show you how hiring a dedicated marketing virtual assistant will prove cost-efficient and add value to your business in the long term.

What Is A Virtual Assistant For Marketing? 

A virtual marketing assistant provides administrative support to your company’s marketing department while working from a different location.

Hiring a virtual marketing assistant will offer your marketing team much-needed support, especially during busy periods, doing time-consuming admin tasks related to marketing.

Some of the duties a remote marketing assistant will be responsible for include data entry, target market research, competitor research, and lead generation.  

Handing over responsibility for these time-heavy duties allows your heads of department to concentrate on the overall marketing strategy.

You will soon discover the benefit of hiring a virtual marketing assistant, which will translate into higher productivity, more customers, and increased profits.     

How Can VAs Boost Your Marketing Productivity? 

High-quality marketing plays an integral role in every business, large or small.

The main aim is to devise different marketing strategies which promote your services and products positively and engagingly, with the fundamental goal of gaining consistently increased sales annually.

Virtual assistants can boost your marketing productivity by relieving the pressure from more senior marketing team members. 

An excellent marketing virtual assistant will build an outstanding database of potential and existing clients, which details how likely they are to buy and their previous buying habits.

Knowing your target audience is vital for any marketing strategy, so your virtual assistant must always provide you with up-to-date information.

How Does A Marketing VA Help Your Business? 

Excellent marketing is critical to the success of any business, but the cost of employing a marketing manager can be between $85-$152k. 

Marketing managers command such a high wage due to the fast pace marketing evolves with the advancements in digital technology.

However, business owners are increasingly looking to hire virtual marketing assistants and managers because it will save them substantial money.

For example, a virtual marketing assistant based in the US can command an hourly wage of $23.50. However, companies can also hire remote workers based in countries like India, Brazil, and The Philippines, which will cost considerably less.

Here are some ways a virtual marketing assistant can help your business.

1. Consistent Marketing Efforts

Hiring a virtual marketing assistant will help your business maintain a consistent visual presence in your industry marketing space.

Marketing has been made more accessible by digital technology, but you need to keep pace with the latest advancements. 

A virtual marketing assistant will be responsible for social media marketing which includes responding to customer interactions, creating and posting engaging content, creating blogs, and managing social media advertising campaigns.

Marketing experts advise that a business posts five times a day, five days a week. 

Therefore, VMA’s must identify and schedule the times of the day you post, especially when trying to target a worldwide audience. 

2. Better Engagement

Customers and potential customers always want to feel valued; therefore, engaging with them promptly and professionally is crucial.

The world of social media dictates that if a person asks a business a question on their Facebook page, they expect an answer within the hour. Doing so shows your company is professional and on the ball.

Having a social media presence in 2023 isn’t just limited to Facebook. Companies are expected to be on multiple platforms, such as Twitter. Instagram, Snapchat, TikTok, YouTube, and LinkedIn.

Keeping a handle on all of your social media accounts can prove time-consuming, so this is where a virtual marketing assistant will prove invaluable. 

3. Flexible Work Hours

Hiring a virtual marketing assistant will help give your business the flexibility it needs to interact with potential and existing customers globally.

They say time is money, so you can’t afford to miss out on a potential customer due to being late replying to their email or inquiry on social media.

Your virtual marketing assistant is essential in replying promptly to all enquiries even when they arrive outside your standard working hours.

In instances where your assistant doesn’t have the experience or knowledge to answer the inquiry, at least they can respond and tell them a member of the marketing team will reply by a specific time the next working day.

Conclusion

As you have read, there are many advantages to hiring a virtual marketing assistant apart from the substantial costs you can save.

Hiring a remote assistant is always advantageous when you consider it saves you and other staff members from compiling an up-to-date customer database.

Think of the hours you save from just that one task alone.

Having someone on hand to ensure that all your digital marketing campaign strategies are running on schedule gives you peace of mind as a business owner and allows you to concentrate on other areas of your company.

All that before you even consider how much hiring a virtual marketing assistant will improve your work-life balance while remaining highly successful in your industry.

The post Boosting Marketing Productivity With A Virtual Assistant appeared first on Modern Marketing Partners.

If you are reading this article, you are interested in marketing. So why not indulge ourselves for a moment? Marketing is now mission critical to the success of every organization. Every brand. Every thing! In hyper-competitive markets, categories or industries, perfected marketing is the key differentiator. Of course your products and/or services have to be perfected. But quality or excellence no longer guarantee success. Consumers and business customers will no longer beat a path to your door. Buying products and services is increasingly undertaken digitally, via the Internet or a search engine.

So like 20/20 vision, in 2020, the future of marketing is marketing perfection. Now available to everyone, not just global brands with huge budgets. Now possible because marketing is almost completely digital. And digital marketing can be perfected, or optimized using a multitude of tools, software, apps, and yes, skills. Skills that can be trained, certified, or outsourced.

No question, some consumer brands still require old-fashioned advertising. And many brands still acquire customers via old-fashioned trade shows and events. But the balance of the proverbial marketing mix is all digital. Websites are the foundation of marketing, and yes, websites can be perfected or optimized. Other digital marketing tactics including search engine optimization (SEO), content, email, social media, paid search, advertising, publicity, market research, and more. Each can be A-B tested, optimized, and often automated. In the not too distant future, many marketing functions will use artificial intelligence (AI) to automate, manage and report marketing initiatives. Today, you can subscribe to a custom Marketing Dashboard that automatically pulls analytics and marketing metrics from different platforms, for a real-time view of marketing initiatives. Following is an example from Geckoboard.

What is Scaled Marketing?

The aforementioned digital marketing optimization, marketing automation, and advanced reporting is well documented. But no one is talking about how to just do more marketing—more efficiently, faster, more frequently and more effectively. This is Scaled Marketing with a clear objective—to achieve no less than rapid lead generation, sales, and potentially market domination (sounds like marketing perfection).

Scaled Marketing involves creating content in multiple formats and distributing it via multiple communication channels. Scaled Marketing likely requires data-mining and segmenting email lists of decision makers and prospective customers to feed frequent email campaigns. Using promotions, offers, calls-to-action (CTAs), and registration forms. Scaled Marketing is multi-channel, so use websites, social media, video, webcasts, live events, publicity, and more. Scaled Marketing might require Pay-per-click (PPC), Remarketing, and display advertising. Scaled Marketing might have campaigns and initiatives for niche or vertical markets, or targeted communications for different customer roles (e.g. CFO). With Scaled Marketing it is important to measure all prospect actions, ideally reporting these measures real-time for immediate sales follow-up (and ultimately sales conversion).

Scaled Marketing Requires Speed, Awareness and Preference

Besides volume, scaled marketing is also requires speed and frequency. Think Volume & Velocity. Marketing technology or MarTech provides the tools to manage and automate many aspects of digital marketing.

But brands require something more than scale and speed. To achieve market leadership, brands require awareness and preference.

To hasten awareness, build brand preference and ultimately sales, brands must communicate higher values. For consumer brands, this can be a cause. For business brands, this might also be a cause, but most definitely requires thought leadership via educational initiatives. Consumers prefer to buy from a brand that cares about the world. Business customers want to buy from a  brand that is the perceived expert or thought leader as a result of educational marketing and communications. Both scenarios can leverage scaled marketing to communicate to target audiences.

Scaled Marketing is the Future for High-Achieving Brands

The most rapid path to lead generation and sales is the scaling of marketing to large proportions. Double, triple and quadruple your marketing implementation without compromising quality to take market leadership. Take no prisoners. Dominate. No one is talking about this. A few (leaders) are doing marketing at scale.

With 2020 Vision, the future of marketing is scale. To be sure, scaled marketing is not just about quantity. Marketing must be effective. For consumer brands, communicating a cause can hasten awareness and preference. For business brands, marketing should strive for thought leadership via scaled educational marketing initiatives.

So the Future of Marketing is effective, scaled marketing, with cause and/or education components. There are many examples of consumer brands that have scaled rapidly with a major cause component (think TOMS shoes). Examples of business brands are more difficult to identify. Here’s a case study of a small healthcare software brand that scaled marketing, and implemented an educational program to achieve rapid growth, Wex Health.

Meanwhile, following are some relevant resources.

Recommended Resources:

The Pros and Cons of Hyper Marketing (Marketing Strategy Expert)

10 Marketing Dashboards for Visualizing Performance (Technology Advice)

Outsource vs. Insource Marketing (MMP)

Thought Leadership Marketing Guide (MMP)

BTW, contact Modern Marketing Partners (MMP) if you want to achieve market-domination via Scaled Marketing. We have some ideas.

The post 2020 Vision – The Future of Marketing appeared first on Modern Marketing Partners.