Uncategorized Archives | Modern Marketing Partners https://www.modernmarketingpartners.com/category/uncategorized/ B2B Digital Marketing Agency Thu, 30 Jun 2022 14:09:22 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.2 https://www.modernmarketingpartners.com/wp-content/uploads/2023/08/cropped-MMP_Favicon512x512-32x32.png Uncategorized Archives | Modern Marketing Partners https://www.modernmarketingpartners.com/category/uncategorized/ 32 32 What is Agile Marketing? https://www.modernmarketingpartners.com/2022/06/30/what-is-agile-marketing/ https://www.modernmarketingpartners.com/2022/06/30/what-is-agile-marketing/#respond Thu, 30 Jun 2022 14:09:22 +0000 https://www.modernmarketingpartners.com/?p=6327 Have you ever heard of Agile Marketing? If not, you have come to the right place. Today, we will discuss everything about Agile Marketing. What is Agile Marketing? Agile Marketing is the deliberate, long-term application of a specific Agile methodology to manage and improve the way a marketing team gets work done. It requires a […]

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Have you ever heard of Agile Marketing? If not, you have come to the right place. Today, we will discuss everything about Agile Marketing.

What is Agile Marketing?

Agile Marketing is the deliberate, long-term application of a specific Agile methodology to manage and improve the way a marketing team gets work done. It requires a strategic vision, as well as short-, medium-, and long-term marketing plans.

The goals of Agile Marketing are to improve the speed, predictability, transparency, and adaptability to change of the marketing function. Agile marketers also support a set of principles.

It differs from traditional marketing by focusing on frequent releases, deliberate experimentation, and a commitment to audience satisfaction.

What is the Agile Approach to Marketing?

Every Agile Marketing implementation will look a little different, but they will share some key characteristics.

Mindset Shift

Your mindset must include respect, collaboration, improvement and learning cycles, pride in ownership, focus on delivering value, and the ability to adapt to change

Experimentation, Iteration, and Small Releases

You should see lots of small experiments being released frequently, then you apply those results to the next round of work.

Commitment to the Agile Manifesto

The values and principles of the Agile manifesto should be the final arbiter for most decisions on an Agile Marketing team.

Servant Leadership

Managers and directors are focused on helping the team succeed, not on hitting numbers.

Teamwork and Collaboration

You are always looking for ways to join forces to do better work in a more efficient way.

Data-driven Marketing

Agile teams are truly data-driven. They make sure all their work can be measured.

Every agile team looks, works, and acts differently, but that is why Agile Marketing is different.

Improving Your Agile Marketing Process Over Time

The Agile mindset calls for continuous refinement and improvement, meaning that there’s always something that could be a little bit better. This is one of many reasons why retrospective meetings are so important. There are two complementary approaches, incremental and iterative improvement, and you may find one fits your team better.

Iterative Improvement

Iteration involves revisiting the same item and making small adjustments.

It starts with a vague sketch, an idea that you think might work. In the case of a new Agile Marketing team, that might be your very first backlog. You get together with your stakeholders and put a basic first draft together, doing your best to create something viable, but not stressing about making it perfect.

As the team starts using the backlog to manage their work, they’ll identify things that work and things that need adjusting. Each improvement may be small, but over time they add detail, functionality, and clarity to the product.

Your iterations don’t necessarily stop because something is perfect. They stop because improvements become so small that they only deliver tiny benefits.

Incremental Improvement

Improving your Agile Marketing process using increments is less like creating a painting and more like doing a puzzle. As time goes on, you add in additional components to produce a more complete process.

If we’re using increments to adopt Agile Marketing on our team, we might first create a backlog, then visualize our workflow, then add WIP (Work in Process) limits, then start having retrospective meetings, and so on until we’ve eventually put all the pieces of our Agile process together.

The danger of an incremental approach is that it often assumes that you know what the final picture should look like.

Companies That Use Agile Marketing

There are many companies that use Agile Marketing in their marketing department. Following are two (2) examples:

Dell

With nearly 200 people in their marketing department, the senior director had a ton of ground to cover, and everyone was doing things a little bit different. The senior director implemented Agile Marketing to reorganize its department. In 7 months, they created a worldwide team that follows the agile formation and operates quickly. Size and complexity does not matter as long as leadership is committed.

General Mills

General Mills initiated Agility in the right place: with their customers and their needs. They’ve then taken three steps to create Agility:

  1. Embrace mobile as the device of choice.
  2. Build a standard set of components that can be deployed across any site.
  3. Invest in “always on” teams.

 

Agile Marketing can be difficult but can also be very beneficial to a company. If you are looking to learn more about Agile Marketing, check out this 2022 Agile Marketing Report.

Additional Agile Marketing Resources

How To Succeed With Agile Marketing in 2022

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How To Succeed With Agile Marketing In 2022 https://www.modernmarketingpartners.com/2022/01/04/how-to-succeed-with-agile-marketing-in-2022/ https://www.modernmarketingpartners.com/2022/01/04/how-to-succeed-with-agile-marketing-in-2022/#respond Tue, 04 Jan 2022 13:23:58 +0000 https://www.modernmarketingpartners.com/?p=6180 With the end of the year approaching, it’s time to reflect on your business with regards to what has been achieved and what’s to come. The pace of change has continuously accelerated over the past decade, challenging the effectiveness of marketing teams. As a result, traditional marketing models have been replaced by more effective ways […]

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Agile Marketing

With the end of the year approaching, it’s time to reflect on your business with regards to what has been achieved and what’s to come. The pace of change has continuously accelerated over the past decade, challenging the effectiveness of marketing teams. As a result, traditional marketing models have been replaced by more effective ways to communicate with customers.

Meanwhile, the amount of data that organizations have collected from various digital platforms is overwhelming, forcing marketers to develop new ways to engage their customers in real-time. This means that the traditional structure of marketing teams is no longer working for them. Instead, they are being shifted to a more flexible and efficient structure. This year 2022, learn how agile marketing can become the most popular method in managing marketing tasks.

Understand The Agile Marketing Team Structures

The concept of agile marketing teams can be a way to address the changes that are happening in the marketing industry. It focuses on the importance of collaboration, openness, and experimentation.

With the restructuring of your marketing team, you can now work in shorter cycles and measure results more consistently. This approach can help marketers work seamlessly across various projects and measure their impact.

Agile marketing teams are not just effective, they’re also changing the way they work. For many companies, the pace of their marketing activities can be shortened to bi-weekly. You can break up marketing projects into smaller, easier-to-work segments.

These can help teams develop effective collaboration and work more efficiently. So, instead of relying on traditional metrics and assumptions, agile teams are more likely to see results quickly and accurately.

In addition, since you’re knowledgeable enough, you can ensure that when you get the services of any digital operating platform online such as Argano.com, it can surely become a facilitator of excellent product and service design, rather than a burden on your capacity to innovate and compete.

Organize Your Agile Marketing Team

Creating effective agile marketing teams usually takes a team of at least six months to develop. Here are some valuable tips on how you can better organize your agile marketing team:

  • Use various practices: Agile marketing teams don’t follow a single framework, unlike traditional software teams. Instead, they use various elements and techniques from the different scrum, kanban, and lean frameworks.
  • Have the same goals: The first step in establishing shared goals is to develop a clear framework for the team. This ensures that the organization’s goals are being met and that the work is being prioritized.
  • Use data-driven decision making: Key performance indicators are used to evaluate and guide decisions about the future, such as workflow efficiency, throughput, and cycle time.

Teams may rapidly come together if the whole marketing department is on the same page. Managers and senior leaders are responsible for setting objectives, organizing sprints, and evaluating the performance of each team.

Focus On Customer Relationship

One of the biggest issues marketers face is the way they address their customers. Most of them agree that customers should focus on their campaigns, but few know how to define customer-centricity accurately.

With so much digital transformation, marketers should also think about the customer journey. Building relationships is a key component of any marketing campaign, and agile methodologies help marketers develop and sustain these vital customer relationships through the following:

  • Build a strong relationship marketing: A good customer service program helps retain those who buy from you. A proactive, personal approach to customer service helps keep customers ardent to your brand.
  • Boost your content marketing: Customers will naturally get interested and loyal to your brand if you regularly provide them with useful material. In particular, educating them on what your brand can offer them.
  • Establish a strong social media presence: When creating a social media campaign for your business, think about the types of audience that you want to reach and what kind of personality you want to convey on the platform.

Be Ready For The Transformation

Having an advanced marketing ecosystem can help people do their job better even in varying degrees of agility.

Adoption of agile approaches by marketers has led to developing marketing systems that flourish in adaptable frameworks, sometimes referred to as ‘ecosystems.’ Some experts claim that these tools and tactics are so widely used that we’ve already entered the next stage of agility in marketing.

Getting your whole staff on board with a new marketing strategy may be challenging. When new frameworks are implemented, there’s always a fear of unsatisfactory outcomes. Because of this, agile practitioners must prove how their approaches have been successful in other organizations.

Takeaway

Agile marketing teams can better manage shifting objectives, increase productivity, and speed up the delivery of marketing campaigns and programs, among other benefits. The organizational structure might be functional or cross-functional, depending on the circumstances.

At the enterprise level, where marketing directors need to collaborate across several agile teams, standardized project management technologies are becoming more usual to develop agile processes and keep track of their work.

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Why SSD has Become a Popular Choice https://www.modernmarketingpartners.com/2021/07/06/why-ssd-has-become-a-popular-choice/ https://www.modernmarketingpartners.com/2021/07/06/why-ssd-has-become-a-popular-choice/#respond Tue, 06 Jul 2021 12:37:38 +0000 https://www.modernmarketingpartners.com/?p=5981 The world of technology has been continually evolving over recent years, and this has affected everything from the devices we use to the way in which we store files and data. In the past, many people relied on their hard disk drives (HDDs) for this, and when solid state drives (SSDs) became available, they were […]

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The world of technology has been continually evolving over recent years, and this has affected everything from the devices we use to the way in which we store files and data. In the past, many people relied on their hard disk drives (HDDs) for this, and when solid state drives (SSDs) became available, they were out of the financial reach of many. However, these days, SSDs have become a popular choice with many.

So, when it comes to SSD vs HDD which is better? Well, one thing to remember is that that there are still some applications that are better suited to HDD and there are also some that are better suited to SSD, so they both have their uses. However, SSDs have gained popularity for a number of reasons, and they do offer a range of benefits compared to HDDs. We will learn more about this within this article.

Some of the Reasons Behind the Popularity of SSDs

There are a number of reasons for the increased popularity of SSDs. Some of the main ones to consider are:

Increased Capacity

One of the benefits that people love about SSDs is that you can now get ever-increasing capacities, which is ideal for today’s digital world where we have come to rely on technology on a day-to-day basis for a wide range of purposes. The increased capacity available with SSDs has helped to make it a very popular choice with individuals and business users.

Better Access and Affordability

Another of the things to help boost the popularity and use of SSDs is better access and affordability. These drives are easier to get hold of these days, and while they used to be very costly, the prices are now far more affordable. This has put them within the financial reach and budgets of many people, hence boosting their popularity.

Improved Speed and Efficiency

You can also look forward to improved efficiency and speed when you use SSDs rather than HDDs. This is something that many people are eager to benefit from in both their personal and working lives, and this has helped to increase the number of people using SSDs.

Enhanced Durability

One of the additional benefits that have helped to boost the use and popularity of SSDs is enhanced durability compared to HDDs. These drives are not mechanical and have no moving parts, and they are also immune to magnetic fields. In addition, they are more resistant to shocks and vibrations, all of which add up to a more robust and durable product.

Lightweight and Uses Less Power

With SSDs, you also get to benefit from compact sizing, as they are lightweight, small, thin, and use up less power than HDDs. In fact, they will go much further on a single charge, which is something that is highly beneficial for many users.

As you can see, there are many reasons why SSD has become a popular option with so many people for both personal and business use. 

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What to Look For In A Gaming Laptop https://www.modernmarketingpartners.com/2021/06/14/what-to-look-for-in-a-gaming-laptop/ https://www.modernmarketingpartners.com/2021/06/14/what-to-look-for-in-a-gaming-laptop/#respond Mon, 14 Jun 2021 14:36:06 +0000 https://www.modernmarketingpartners.com/?p=5961 PC gaming is widely considered to be the surest way of accessing games at their highest quality. In comparison to games consoles, gaming PCs can be easily upgraded to keep up with the processing requirements of modern releases. In recent years, gaming desktops have been joined by gaming laptops as viable ways to play demanding […]

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PC gaming is widely considered to be the surest way of accessing games at their highest quality. In comparison to games consoles, gaming PCs can be easily upgraded to keep up with the processing requirements of modern releases. In recent years, gaming desktops have been joined by gaming laptops as viable ways to play demanding titles. Gaming laptops are obviously more portable than their desktop equivalents but do have some limitations. Essentially, laptops offer a balance of performance and portability, while desktops do not need to be designed with any portability in mind.

A great gaming laptop will still play new releases well into the future, and portability can come in really handy. Here are a few things you should look for in a gaming laptop. If you are in the market for a new rig, check out these gaming laptop deals from Lenovo.

RAM

Random Access memory is the memory unit of a computer used to store things temporarily. This is immensely important. The more RAM a computer has, the better it will be able to handle complex tasks that require the temporary storage and acquisition of information. It is very important when running simultaneous programs or demanding high memory load programs such as games. Modern games require lots of Random Access Memory to run smoothly. Choose a gaming laptop with lots of RAM and you will find your gaming experience hassle free. RAM can also be added into gaming laptops as an expansion when they become obsolete.

GPU

Most games are highly GPU dependent. Graphics Processing Units – or GPUs for short – are the boards responsible for processing all of the imaging in a computer. Good gaming laptops come with an extremely powerful Graphics Processing Unit as standard. You cannot go wrong with an RTX 30 series or RX5600M GPU. GPU boards are relatively easy to add to an existing gaming laptop as an expansion, but there is no point purchasing a gaming laptop without one unless you have one of these expensive units lying around your house unused.

Pick Your Display Wisely

Do not be tempted to get an ultra HD display if your priority is speedy and seamless gameplay. The fastest displays only come in 1920 x 1080 definition at the moment. 4K designs available commercially are simply not as fast. For the moment, you will be better off picking a fast display over a super High Definition one. Of course, if your priorities were more geared towards design or watching films, you might end up picking the slower, more crisp display type.

Dual Storage Systems

Traditional and low specification laptops either come with a Hard Disk Drive or a Solid State Drive. A good quality gaming laptop usually come with a combination of the two. Having both kinds of storage operating in tandem decreases boot time and generally lets your laptop handle more demanding tasks easily and efficiently. Solid State Drives have no moving parts and can be incredibly quick at accessing small amounts of important information needed for booting up your computer.

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COVID and Co-Workers: Top 5 Gift Ideas for Your Favorite Remote Colleague https://www.modernmarketingpartners.com/2021/05/17/covid-and-co-workers-top-5-gift-ideas-for-your-favorite-remote-colleague/ https://www.modernmarketingpartners.com/2021/05/17/covid-and-co-workers-top-5-gift-ideas-for-your-favorite-remote-colleague/#respond Mon, 17 May 2021 21:16:08 +0000 https://www.modernmarketingpartners.com/?p=5943 The onset of the COVID-19 pandemic has changed our day-to-day lives in unprecedented ways. Many companies have adopted remote work for their employees as they prioritize health and safety. Let’s face it: working from home can be quite a challenge, especially if you’re doing it for the first time. The home environment isn’t exactly an […]

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The onset of the COVID-19 pandemic has changed our day-to-day lives in unprecedented ways. Many companies have adopted remote work for their employees as they prioritize health and safety. Let’s face it: working from home can be quite a challenge, especially if you’re doing it for the first time. The home environment isn’t exactly an ideal workspace, but you can make it one with a few adjustments. 

One of the biggest challenges of working from home is losing those face-to-face interactions. Most people enjoy the social aspect of working in an office, and working from home may hurt their work relationships. There’s no better way to keep in touch with your favorite co-workers than sending them a gift every once in a while to commemorate important milestones and achievements.

Here are five great gift ideas for your favorite remote co-worker.

Flowers and Indoor Plants

There’s something universally appealing about blooming flowers and indoor succulents. From unique fragrances to unmatched aesthetic allure, these gift choices are ideal for almost anyone. Whether your colleague is celebrating an important milestone or going through a difficult time, a flower gift is a thoughtful way of spreading some cheer.

With the increase of online gifting platforms, it has become easier to find the perfect floral gifts for your co-workers. Most of these websites facilitate delivery, which means you can gift your colleague from the comfort of your home. Turn your colleague’s remote workspace into a lovely expanse with indoor flowers and succulents to sweeten their workdays.

Noise Cancellation Headphones

There are a plethora of distractions when working from home. If you have kids running around the house, the noise can be unbearable and interfere with your productivity. If you know a colleague who works under such conditions, getting them noise cancellation headphones is a great gift that they will surely appreciate.

Working from home involves frequent virtual meetings. With such headphones, you can minimize any outside interference and improve your productivity. You can also use the headphones outside of work: listening to music or watching videos. Whether it’s to work or unwind in peace, noise cancellation headphones make an excellent gift choice for remote workmates.

Food or Shopping Gift Cards

Who doesn’t like the thought of buying anything they want without spending a single cent? Gift cards are fantastic gift choices for both remote and office workers. These vouchers come in various designs and almost every business offers them now. Depending on your co-worker’s interests, you should choose something they would appreciate most.

There are plenty of online restaurants and food-related websites for food enthusiasts where you can get such cards. If they love shopping, many online platforms also provide e-cards that can be sent by email or even through text. As an added advantage, these gift cards are remotely usable, so they won’t even have to leave their home to buy whatever they want.

Online Entertainment Platform Subscriptions

Working from home can become quite hectic, primarily due to the reduced flow of communication. More often than not, you may need to unwind after a long day of work. Perhaps binge-watching may be your thing. With an increased number of media services available online, getting your work colleague their favorite subscription service is priceless. 

Online streaming platforms such as Netflix, Amazon Prime, and Hulu constantly release great TV shows. There is an increasing craze for premium access to these shows, mainly due to the lockdown. Who wouldn’t want access to millions of shows without having to download them? As an added advantage, these platforms have plenty of entertainment for the entire family.

Fitness Tracker

Working from home can mean moving and exercising less. Not every worker has a home office from where they can work, and many are working from their beds or couches. As such, there is an increased risk of adding extra calories and losing out on opportunities for fitness. Luckily, there are numerous fitness tracking subscriptions you can give them to help them remain in shape.

Fitness trackers can come in the form of internet-based wellness programs or gadgets such as smartwatches and trackers. Depending on your budget and your colleague’s preferences, you can choose to either get the devices or pay for their subscriptions. Whichever route you choose, a fitness tracker is a unique and memorable gift for a colleague.

Keep in Touch With Your Remote Coworker

The main goal of gifting your co-workers, both remote and in-office, is to cheer them up and strengthen your bond. It’s crucial to know their preferences to avoid spending money on mediocre gifts for which they have no use. More than anything, show your co-worker that you are there for them. Maintain regular communication with them during these challenging times: you may never know if they need a listening ear.

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What Companies are Doing to Look After Employee Mental Health https://www.modernmarketingpartners.com/2021/05/13/what-companies-are-doing-to-look-after-employee-mental-health/ https://www.modernmarketingpartners.com/2021/05/13/what-companies-are-doing-to-look-after-employee-mental-health/#respond Thu, 13 May 2021 20:33:32 +0000 https://www.modernmarketingpartners.com/?p=5941 Mental health in the workplace is becoming a topic that is constantly increasing in importance. Employers are beginning to realize that employee mental health is just as important as their physical health, and that mental health problems are not often something that can be left at the door when somebody comes into work. Because of […]

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Mental health in the workplace is becoming a topic that is constantly increasing in importance. Employers are beginning to realize that employee mental health is just as important as their physical health, and that mental health problems are not often something that can be left at the door when somebody comes into work. Because of this, the need for mental health support and the conversation around mental health in the workplace is growing. More and more employers are looking for new ways to support employees and show that their mental health is something that is important to them. So, what can that look like in a workplace?

employee mental health

Mental Health Training

Just like employees will receive first aid training for physical health problems, it is important to ensure that the workforce has a solid understanding of mental health and how it can affect us at work. Mental health first aiders are becoming a more popular sight in many companies as employees volunteer to be the first point of contact for their colleagues to come and speak to if they are having a tough time. Overall, a company that is staffed by people who are experienced in mental health and understanding of the issues it can cause will typically mean that employees who are suffering feel more seen, understood, and comfortable to open up so that they can get the support that they need.

Mental Health Days

Mental health days are becoming increasingly widespread in workplaces, and for good reason. Just like most good employers would not begrudge an employee a sick day if they were feeling unwell, many are beginning to understand the importance of allowing employees to take time off for self-care when it comes to their mental health. Employees who are able to take the time that they need to recuperate and get back in control when they are experiencing poor mental health are more likely to return to the workplace refreshed and more productive.

Support Options

It’s understandable that some people might not feel comfortable talking about their mental health to their boss, and it’s up to the employee to decide whether or not they will bring it up in conversation. Employers should not ask personal questions about an employee’s mental health unless they are asking about how they can make reasonable adjustments to make work easier for them. Since not all employees will be willing to talk about it, it can be a good idea to make sure that support options like helplines and contact details for local mental health services are readily available in the workplace for employees to use if they feel the need.

Autonomy

One of the best mental health tips for the workplace is allowing employees more autonomy. On average, employees who can make more decisions about how and where they work tend to enjoy better mental health. Offering the option for flexible hours, home-based working, or even choosing where in the office to work wherever possible can make all the difference to how employees feel throughout the working day.

Today, it’s more important than ever for employers to care about the mental health of their workforce. Keep these tips in mind if you want to turn your company into a more mental health-friendly place to work.

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5 Essential Strategies for Increasing Employee Retention in 2021 https://www.modernmarketingpartners.com/2021/03/25/5-essential-strategies-for-increasing-employee-retention-in-2021/ https://www.modernmarketingpartners.com/2021/03/25/5-essential-strategies-for-increasing-employee-retention-in-2021/#respond Thu, 25 Mar 2021 21:38:09 +0000 https://www.modernmarketingpartners.com/?p=5921 87% of HR leaders consider improving employee retention a top priority. But despite that, employee retention hit an all-time low in March of 2020.  The disconnect between these two statistics shows that even though companies understand that employee retention is essential, most of them don’t know how to keep employees happy, engaged, and willing to […]

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increasing employee retention

87% of HR leaders consider improving employee retention a top priority. But despite that, employee retention hit an all-time low in March of 2020. 

The disconnect between these two statistics shows that even though companies understand that employee retention is essential, most of them don’t know how to keep employees happy, engaged, and willing to stay in the same organization for longer.

The good news is that not everyone is doomed to forever being stuck in an endless loop of employee churn. With a few key strategies, you can completely change how your workplace operates and how employees perceive working for you.

Read on, and we’ll explore five of the most critical employee retention strategies in 2021 and beyond. 

Make Your Employees Feel Welcome

First impressions matter. Especially when they concern the first few weeks that new employees spend at your company.

The relationships you build in the initial stages of a new employee joining your company will set the tone for how they’ll feel in the future, so you must make an effort to get them to feel comfortable and happy. 

To achieve that, many companies have found putting together an employee welcome kit to be one of the best ways to supplement the onboarding process. It allows you to not only showcase what your company is about but also start building a trusting relationship that shows you want to make them happy.

As the employee welcome kit experts at SnackNation put it, “Providing new employee welcome kits, chock full of glorious company swag, on your employees’ first day will help you capture some of these onboarding benefits.”

Another important aspect of onboarding is being transparent from the very first interview. As a business, you must set honest and clear expectations about what the employee can expect when working for your company and what will be expected of them.

If you are clear about what working for you means and make them understand what they’re signing up for, you will have a much better chance of maintaining that employee long term. After all, when your pitch is honest and in-line with what they expect, there’s less reason to be disappointed or become frustrated down the line, which can be one of the leading causes for wanting to change a workplace in the first place. 

Offer Flexibility

Because of the global pandemic, workplaces had to learn to be more flexible in order to stay open and continue working. But while that has been a big challenge, the shift to remote work that has resulted from it also has quite a few benefits, which employees have learned to embrace. 

After the initial shock and disruption that many companies faced, the change has proven to be positive in many regards, with employees gaining the ability to spend less time commuting, having more flexibility in terms of where they can live, and reduced time on meetings that might not be necessary at all.

With all of that in mind, it makes sense to reconsider whether you want to be rigid about employees needing to come in every day or at all. In fact, not being willing to offer remote work possibilities might even become a drawback that dissuades the top talent from working at your company.

If you want to be forward-thinking and have an advantage over the more conservative competitors, you should embrace remote work as much as your industry allows. Look at the best practices of remote work or experiment with hybrid remote work environments where some employees work in-office and others have the option of working remotely. 

Besides improving employee retention, being more flexible about where your employees can work from will also allow you to save on office space, as you won’t need to provide an office for the remote part of your team. And at the same time, you won’t be limited to talent living in the city you operate in and can significantly expand the pool of prospective employees to choose from. 

Recognize Achievements

One of the most frustrating things employees experience is the lack of appreciation for their efforts. When you work hard towards something and achieve results, you want to receive at least some recognition or acknowledgment that you did a good job. 

But unfortunately, that’s where many companies fall short, leading to decreased employee loyalty and even dissatisfaction with their current work environment. 

Therefore, the ability to recognize achievements and even reward excellent performance should be ingrained in your company’s philosophy, spanning across all departments and all levels of employees.

Instead of relying on your managers to recognize each case individually, set up parameters and processes for recognizing achievements, commemorating milestones, and rewarding employees based on their performance. 

Some good practices you could consider include congratulating the employee in person, publicizing their achievements, offering rewards and incentives, and providing career growth opportunities directly related to excellent performance. 

When you can track and reward great results consistently, that will help with employee retention and allow you to make better decisions about which employees deserve more responsibility and a higher position within the company. 

Nurture a Team-Oriented Business Culture

Business culture can be one of the deciding factors in whether employees want to work in your office. But most companies aren’t sure how to create a culture that helps employees flourish and achieve satisfaction in their work.

The good news is that dramatically improving office culture doesn’t have to be a long and painful process. In fact, adopting a team-oriented business culture will probably make everyone’s lives easier, including the managers.

Team-oriented culture is a set of values and principles that prioritize collective work over everything else. It is based on removing rigid office roles and allowing each team member to contribute as much as they can, offering ideas, solutions, and even leadership according to the situation.

Compared to task-oriented business culture, team-oriented leaders focus on putting their team in a position to succeed while also giving employees enough autonomy to handle the task how they see fit.

This leadership style creates a more balanced and equal workplace environment, making employees feel more valued and helping them improve faster, which is essential for any career-driven individual today. 

Offer a Competitive Salary

Finally, if you want the other approaches in this article to work, you need to start with ensuring that the salary and benefits you offer are on par with what your employees can get elsewhere.

Now, that doesn’t mean that you have to outbid every competitor or that you have to pay the highest salaries, but offering decent pay that’s in-line with what most companies offer can create an environment where people won’t have to compromise their financial well-being to work for you.

Sure, other aspects discussed in this list are essential, and they absolutely can sway a person’s decision even if they can get paid more elsewhere. But for them to come into play, the salary needs to be competitive and at least comparable to others, as otherwise it simply won’t make sense to stay with your company no matter what extra perks might be included.

Final Words

Employee retention is one of the biggest challenges faced by companies today. And there’s no indication this will change soon.

But the good news is that as long as you offer competitive pay and embrace changing workplace trends of today, you can become a lucrative workplace that top talent in your industry will want to work for. 

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How To Make Your Remote Workers Feel Connected https://www.modernmarketingpartners.com/2021/03/02/how-to-make-your-remote-workers-feel-connected/ https://www.modernmarketingpartners.com/2021/03/02/how-to-make-your-remote-workers-feel-connected/#respond Tue, 02 Mar 2021 13:45:43 +0000 https://www.modernmarketingpartners.com/?p=5894 Achieving success in the world of small business is extremely challenging, as most small business owners have many companies they compete against. If you want to get an edge over your competitors, assembling a team of highly-motivated and experienced employees is important. Over the past year, more business owners have started to use remote workers […]

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Achieving success in the world of small business is extremely challenging, as most small business owners have many companies they compete against. If you want to get an edge over your competitors, assembling a team of highly-motivated and experienced employees is important. Over the past year, more business owners have started to use remote workers to fill their vacant positions.

SInce so many businesses were forced to close their doors in response to the COVID-19 health pandemic, many employees were sent home to work for the first time. If you have employees working remotely, it can be a challenge to manage them effectively in this new environment.

Making your remote employees feel connected is crucial when trying to keep them both productive and loyal. Here are some tips to help make your remote employees feel more connected to your team and the company.

Remote Workers Connected

Make Sharing Information Easy

Having a team of remote workers is not easy. Since these employees will not be working in the office, you need to find new ways of sharing information within the team and with clients. A lack of information can lead to frustration and low productivity, so it’s important to find ways to deal with this challenge. One way to simplify the process of sharing information is by using an online faxing service. This will help everyone on the team send and receive important documents efficiently.  

With the technology offered by MyFax, you and your employees can send faxes online quickly and easily. Not only does this allow information to freely flow between you and your remote workers, it also helps you avoid the cost and aggravation of maintaining traditional fax machines.

Other collaboration tools that are cloud-based will help to keep your remote workers connected as well. Technologies including project management software and instant messaging apps will make communicating and delegating tasks to your remote workers a breeze and are easy to learn.

Host Regular Video Meetings

Approximately 30% of American adults worked remotely before the COVID-19 pandemic. Since the start of this pandemic, millions of new employees have now started to work from home at least a few days a week. While remote workers are generally more productive, they also have a higher risk of feeling disengaged. If you want to increase engagement in your remote workers, host daily or weekly video meetings to keep everyone connected. 

These meetings are a great opportunity to get some facetime with your remote team. Before you start these meetings, take the time to create a detailed breakdown of what you want to cover. By doing this, you can avoid rambling, wasting time or going off-topic. At the end of your video meetings, ask your remote workers if they have any questions or concerns. Addressing these questions and concerns can help you avoid problems involving miscommunication in the future.

Establish a Mentor Program

High employee turnover rates can be disastrous for a small business. If you want to keep your remote team members loyal, then you need to show them there are advancement opportunities available to them. Showing remote workers that you are invested in their growth with your company is easy if you establish a mentor program.

Allowing new remote workers to pair up with senior members of your staff is a great idea. Not only will this help the remote worker feel connected to your business, it will also teach them valuable skills they can use later on.

Put Effort Into Properly Managing Your Remote Team

By following the tips in this article, you can make your remote employees productive and connected. Increasing worker productivity levels also allows you to grow your bottom line over time and get an edge on your competition.

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5 Ways to Improve Your Work Productivity During COVID19 https://www.modernmarketingpartners.com/2021/03/01/5-ways-to-improve-your-work-productivity-during-covid19/ https://www.modernmarketingpartners.com/2021/03/01/5-ways-to-improve-your-work-productivity-during-covid19/#respond Mon, 01 Mar 2021 14:24:24 +0000 https://www.modernmarketingpartners.com/?p=5892 Whether you’re working from home, starting your own business, or working in the office, the COVID19 crisis has definitely changed the way that many of us work over the past year. As a result, many of us have been struggling to stay as productive as we normally would be, especially when times are so uncertain. […]

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Whether you’re working from home, starting your own business, or working in the office, the COVID19 crisis has definitely changed the way that many of us work over the past year. As a result, many of us have been struggling to stay as productive as we normally would be, especially when times are so uncertain. Thankfully, there are several lifestyle changes that you can make that will not only improve your workplace productivity but also your overall health and wellbeing.

Work Productivity COVID-19

Improve Your Posture:

If you have bad posture, then you might be dealing with symptoms like a sore back or shoulders after a few hours of work. Sitting in one place for a long period of time can be a huge risk factor for bad posture, so if you work in an office job, it’s a good idea to get up and stretch your legs once every hour for a few minutes. Getting an ergonomic desk chair can also help to improve your sitting posture, avoid pain, and boosts business productivity.

Exercise More:

Getting enough exercise in your life is not only beneficial for your physical health but will also help to clear your mind and improve your mood. When you’re getting enough exercise, you might find that you are able to think more clearly, focus better, and are more productive at work overall along with feeling stronger and more energetic.

Stay Hydrated:

Being dehydrated can cause you to lose your focus at work and lose productivity levels quickly. Over time, being dehydrated can have a significant impact on your overall health and mood. It impacts your digestive system and kidneys, increasing your risk of health issues, pain, and discomfort that can certainly impact your productivity at work. Keeping a reusable water bottle by your desk so that you can drink regularly throughout the day is the best way to make sure that you stay hydrated.

Get Enough Sleep:

Over the past year, many business owners and some employees have been affected by the events of the COVID19 pandemic, and this has had an impact on their mental health. When you are feeling stressed and anxious, sleeping at night might not come as easily to you as it once did. However, not getting enough sleep at night will only make the problem worse and can lead to reduced productivity levels at work. Spending the time each evening to get into a relaxing bedtime routine can help you wind down and get a healthy amount of sleep.

Manage Stress:

Good stress management will not only help you feel more in control in these uncertain times, but it can also improve your sleep and your overall energy levels, which in turn will help you focus better and be more productive at work. Deep breathing exercises, speaking to a therapist, and mindfulness are just some ideal options for managing stress and anxiety and the impact that it has on your work.

Over the past year, many business owners and employees have had to deal with more stress than usual and a very different situation compared to what we’re used to. Implementing these lifestyle changes in your life can help boost your productivity levels no matter your current work situation.

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5 Factors you should consider while choosing a Multi-Country Payroll System https://www.modernmarketingpartners.com/2020/12/21/5-factors-you-should-consider-while-choosing-a-multi-country-payroll-system/ https://www.modernmarketingpartners.com/2020/12/21/5-factors-you-should-consider-while-choosing-a-multi-country-payroll-system/#respond Mon, 21 Dec 2020 20:44:58 +0000 https://www.modernmarketingpartners.com/?p=5859 A Payroll expert knows very well that even handling local payrolls has its own set of intricacies and complications.   However, when you expand your business globally, you need to manage a successful payroll system based on local laws and regulations.  As this situation persists, many business owners are looking forward to integrating with the global […]

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A Payroll expert knows very well that even handling local payrolls has its own set of intricacies and complications.  

However, when you expand your business globally, you need to manage a successful payroll system based on local laws and regulations. 

As this situation persists, many business owners are looking forward to integrating with the global payroll software pricing system.

Here are the five factors you should consider while considering a multi-country payroll system.

1) Locality expertise

When you provide the tasks of managing the global payroll system to your internal team, they struggle to identify the wage requirements, language, and regulations.

It is certainly not wise to rely on them. For example, European countries like Spain and Switzerland speaks four languages. So, it is tedious and time-consuming to communicate and enquire about the payroll details.

Instead, when you choose to go for the local payroll providers, you can seamlessly deal with these technical nuances. 

If your business prevails in more than one country, this is a valuable option. 

2) Extensive Data Analysis

When you choose a global payroll software pricing plan, look for its integration with the local providers so that you can consume the local data easily.

Rather than selecting different formats to access various information, global payroll software will summarize all the payroll data into an easy to read format.

This way, your payroll, HR, finance could handle human capital management and data analysis effectively. 

For example, some countries consider Sunday to Thursday as working days while others have Monday to Friday. This might confuse your payroll team to access payroll processing. 

Substantially, global payroll software resolves these misconceptions.

3) Security and Compliance

With the increase in workforce and utilization of data, there arises a question for insufficient data storage. In tandem, it affects data security too. 

Many globally popular companies have faced such kind of security breaches making the employees apprehensive about their data.

This factor has a direct influence on the company’s GDP too. Additionally, if your payroll system didn’t comply with the laws, your business will face serious consequences.

Therefore, ensure your global payroll software provides regulatory compliance and data security.

Also, as the laws are continually changing, ask your payroll vendors whether their software automates monthly updates on the payroll runs.   

4) Flexibility and efficiency

In unprecedented times like the recent corona pandemic, flexibility is one key attribute every business should encourage. 

Fortunately, the technological advancements in global payroll software have broadened the horizons for the seamless adaptation of new members across the globe.

Besides, it is a quick way to enhance employee efficiency too. For example, Your internal team needn’t bog down on learning the complex local laws of your every branch to process payroll everything is available to them instantly via the global payroll software.

With these complex processes taken care of, your team can then focus on the demanding tasks.

5) User-friendly for employees

Meanwhile, payroll software pricing is convenient for your business structure, and you can manage the complicated payroll processing at ease. 

Eventually, your employees can trust you with their salary at the right time. Also, timely payment has a direct influence on employee engagement. 

By offering these self-service elements, your employees can amend their data anytime regardless of their role and location. 

This, in turn, positively impacts your business turn over. 

Conclusion

Establishing a global payroll software can be confusing and labor-intensive. Despite that, it saves you from legal punishments and fines from the local government. 

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