You want content that finds the ideal audience and knows how to speak to them. Elite marketing teams can help make that happen. But how do you staff them? In this article, we take an in-depth look at what sort of people you need on your marketing team!

Lead Strategist

Consider this the team manager. They interact directly with the clients, getting a good idea of what their objectives are. Using this information, they are able to set the tone for the marketing campaign. Communication is a key element of their job, not just the ability to communicate with the consuming public, but also the ability to communicate with CEOs and team members.

You want someone who can represent everyone’s needs in a way that is clear, efficient, and friendly. The ideal candidate will know the ins and outs of marketing, but they will also have the ideal set of soft skills that allows them to work well with everyone involved in a project.

Operations Specialist

The operations specialist is the person who gauges the effectiveness of a campaign, mostly through their ability to interpret the relevant stats. They will know how to gauge key metrics relevant to the success of the campaign and make recommendations that can course correct where deficiencies are detected.

The stats may be derived from a wide variety of different locations, though modern operation specialists will have a particularly keen understanding of social media-based ad campaign performances.

Ideally, they will understand not just social media marketing as a concept, but also how key metrics apply to each unique social media platform.

SEO

Also on the digital marketing division of your marketing team, you need an SEO specialist. Search engine optimization helps tailor your online content so that it suits the key metrics algorithms look for when they are putting articles in front of viewers.

This can involve everything from the structure of an article to the words that are used within it. SEO is taught in digital marketing curriculums all across the country. The ideal candidate for this position will have an in-depth understanding of how search engines operate, but they will also have a willingness to continue learning. Algorithms change, daily. Most tweaks are small, but they can add up over the course of a year, which means SEO strategies need to be constantly evolving.

A Great Writer

The numbers and strategizing won’t do a lick of good without a skilled writer or two on the team. Be warned, however, that effective copy is about more than just having a way with words. Successful copywriters understand how to succinctly craft a marketing message that will either appeal to the widest possible number of people or will very specifically target a niche group.

It’s a very particular skill that not every writer can pull off. Find a few who can do it and your team will be in great shape.

A Visual Storyteller

Most marketing teams will also want someone who can tell a great story using images. Television ads aren’t what they used to be, but there are still lots of different ways people use visuals to get their information.

This includes everything from graphics and pictures, to videos, memes, GIFs, and cartoons. Ideally, you want a person or persons on your team who can be as versatile as possible when it comes to telling a visual story. Remember, knowing how to use a medium is only part of the battle. This team member also needs to know how to use these tools to strike the tone your clients are looking for.

Developer

Finally, you need someone who can work on the website end of the equation. Website developers will be able to provide online content for you and your clients. The ideal candidate will understand the ins and outs of code, both as it relates to creating a fine finished product, and optimizing a website for search engines.

The majority of marketing happens online these days, so your developer will stay plenty busy providing the content the rest of your team produces with a stable, healthy platform that will help the messages reach as many people as possible.

The post Essential Positions to Fill on an Elite Marketing Team appeared first on Modern Marketing Partners.

You probably know about influencers and how businesses leverage them to promote branded products and services. It’s called influencer marketing.

Influencer marketing has become one of the best ways to raise awareness among your target audience and grow your brand. Almost 90% of marketers said that ROI from influencer marketing is comparable to or even better than other digital marketing channels.

That said, finding influencers for your business and then managing an influencer marketing strategy can be a lot of work, particularly for smaller businesses or companies with smaller, inexperienced teams.

If you don’t know where to start or find yourself scrambling to keep up with your influencer marketing strategy, you can partner with the industry experts.

How Can An Influencer Marketing Agency Help Your Brand Grow?

1. Saves Time And Money

Consultus Digital, an expert influencer marketing agency Toronto has, says that influencer marketing can take up a significant amount of time for inexperienced or small businesses.

In general, influencer marketing usually involves:

• Developing goals and influencer marketing strategies
• Searching, reaching out, and vetting influencers
• Negotiating contracts, payments, and legal matters
• Coordinating and reviewing content
• Briefing influencers
• Measuring content success
• Content distribution strategies to maximize investments

If you have the time and resources to build your influencer marketing team, scale your influencer strategy internally. Unfortunately, most companies, particularly startups and small businesses, don’t have that option.

Partnering with an expert agency means you outsource these time-consuming processes. This is a more time- and cost-effective option to develop and execute your influencer marketing strategy to boost your brand presence.

In addition, working with an influencer marketing agency frees up resources and time, allowing you and your employees to work on other important tasks for your business growth.

2. Leverage On Expertise And Established Relationships

An influencer marketing agency is just that— an agency specialized in influencer marketing. They eat, sleep and breathe influencer marketing 24/7.

So, working with an influencer marketing agency allows you to tap into their expertise in this industry. They understand how influencer marketing works. Agencies have the knowledge and experience on what makes influencer marketing campaigns successful in most niches. They are also updated on the latest trends in influencer marketing, allowing them to plan an effective campaign.

Also, you can take advantage of the agency’s established relationships in the influencer marketing space. Most agencies work with thousands of influencers every year and have an idea of which influencers have followers that best match your brand’s target market.

So, if you’re looking for the best fashionista micro-influencer in Toronto to showcase your custom-made dresses, an agency in the area probably already worked with some of them in the past. They would have a good idea of who to call.

3. Planning And Executing Creative Brand Content

In an influencer marketing campaign, the real work starts after establishing the partnership.

As with any marketing agency, an influencer marketing company includes talented creatives in its team. They help chosen influencers to plan and create eye-catching content, often at a higher standard than those produced in-house.

In addition, they will be at the forefront of managing your influencer marketing campaign from scheduling content rollout to campaign briefs. They’ll create, review, and communicate the strategies that will be used in a campaign, as well as advise on optimization strategies.

4. Measure And Optimize Campaigns

Perhaps the most important aspect for brands is measuring the right metrics and the success of the campaign. Deliverables planned, created, and posted on the influencers’ social media accounts should be managed and monitored closely.

When working with multiple influencers, you need to measure which influencers bring you the best results— the ones with the greatest impact in terms of sales numbers, engagement rates, and website hits.

Working with an influencer marketing agency allows you to track and access custom reporting. Knowledgeable agencies can embed influencer marketing campaigns with the most important markers for you to accurately track management.

Plus, agencies are more adept at properly extrapolating and interpreting valuable insights from the campaign metrics to further increase your marketing campaign ROI.

Take Away

What was once regarded by some as a fad has now taken the digital marketing industry by storm. Influencer marketing is modern-day’s word-of-mouth advertising that you should include in your digital marketing strategies.

That said, if you need help, relying on an experienced influencer marketing provider is your best option. They can help take the nitty-gritty of influencer marketing off your plate and implement best practices, ensuring that your business enjoys the benefits of influencer marketing and ultimately grow your brand and online presence.

The post 4 Ways An Influencer Marketing Agency Can Grow Your Brand appeared first on Modern Marketing Partners.

Digital marketing is transforming businesses globally. Given the challenges businesses had to face in recent years, plus all the changes brought about by technology, it’s not surprising how digital marketing reigns supreme when it comes to marketing campaign. As businesses aim to consistently apply the best online marketing strategies, working with digital marketing agencies have become borderline mandatory. They’re the ones who have the best options for turning businesses’ marketing strategies around.

While there are expenses that come along with hiring a digital marketing agency, there are also inherent perks of hiring one. Those perks should be enough to convince you why it’s a good idea to hire digital marketing agencies like duenorth.com.au. What are those convincing reasons? Let’s dive right into them:

1. They Can Help Expand Your Business Online

If there’s anything the past year or two has taught businesses, it’s that there’s that need now to expand businesses online. Even if your business is stable as it is, you have to adapt to the needs of customers today. This means doing all you can do increase your online presence to make your business more visible.

Digital marketing agencies can do this job for you, and they do it efficiently and accurately. Because they’re experts in the field, this means they’ve mastered the As to Zs of digital marketing. If you don’t go digital, your business will only struggle or get left behind.

2. They Enable You To Focus On Running Your Business

As your business starts to expand, you’ll no longer be able to stay as a one man show. You need the aid and support of outsourced teams to do tasks that would’ve otherwise eat up your time. One of these tasks include digital marketing.

Because technology is rapidly changing and evolving, this also means there’s so much to learn about digital marketing. What you may have known of as the best strategy last year might no longer be relevant today. If you’re not an expert, you’re likely to get overwhelmed.

If you spend long hours trying to get the marketing facet of running your business in order, this means all the other areas of running a business might suffer. For overall success, this shouldn’t be the scenario.

Take it easy on yourself and outsource. When you leave digital marketing to the experts, you’re able to free some time in your schedule. This means you can focus on other important tasks waiting to be done. You no longer have to be bothered by marketing because someone else will handle it for you.

3. They Come With Deeper Knowledge And Understanding On Digital Marketing

Digital marketing agencies can bring a deeper and more profound knowledge and understanding on digital marketing to the table. This is true, even if you have your own marketing team.

The edge digital marketing agencies have over in-house teams is the fact that they work with a variety of different businesses and industries. Their skills are regularly honed and sharpened by the different clients they handle. Because digital marketing is the core focus of their service-oriented business, they’re updated with the latest techniques and strategies in digital marketing. These are valuable advantages that no in-house team will ever be able to match for the same costs.

4. They Can Increase Your Customer Base

Marketing campaigns are all about reaching out to more customers. If you’re able to apply the best strategies for your business, you can be sure to achieve your marketing goals.

Because digital marketing agencies are experts in everything related to digital marketing, it necessarily follows that you’ll also be on top of your marketing game. Because your marketing strategies are drastically improved, your customer base is more likely to increase.

5. They May Enable You To Cut Down On Costs

It may often be cheaper to hire a digital marketing agency through outsourcing than it is to have your own marketing team. There are many reasons to prove this point:

• When you outsource, you won’t need office space and equipment that an in-house marketing team would’ve otherwise required. This means lower expenses related to maintenance of office equipment and lower spending on utilities and electricity.
• When you outsource, you’re not hiring employees to be a part of your business’ labor force. This means you don’t have to cover for their benefits and other labor-related expenses by keeping more employees on your business’ payroll.
• When you outsource, you’re enjoying a higher likelihood of accurate and top-notch marketing ads. This means a lower probability of losses due to failed marketing campaigns.

Conclusion

With the perks listed above (and so many more!), it’s hard to imagine a world in today’s business arena where digital marketing strategies don’t exist. If you want to stay afloat with the competition and earn a greater market share, you should consider outsourcing your marketing strategies to the experts. With a digital marketing agency, your business operations won’t have to be take a hit in productivity. The agency will take care of all things marketing-related, while you focus on other important tasks in your business. With that, it’s definitely a win to have this agency on board your business.

The post 5 Perks Of Hiring A Digital Marketing Agency appeared first on Modern Marketing Partners.

Study

You might already have a degree in marketing if you chose to study this at college, or perhaps another business subject. While a lot of marketing knowledge can be picked up on the job, going to study this as a discipline can help you learn even more about this field and put you in a better position to open an agency yourself. Learning more about business management as a whole will be greatly beneficial to any entrepreneur, so if you do already have an undergraduate degree in marketing or another business field, why not look into getting your master’s in business analytics? This will help you understand both marketing tactics better as well as how to manage your business more effectively in general.

Develop a Business Plan

If you already work in marketing, you will know how important research and planning are to pull off a successful campaign. This is also true of running a successful business, and if you want your agency to grow and thrive, then carrying out that essential market research to help you create your business plan will be the first thing you need to do. There are many other marketing agencies out there offering businesses quality service and deliver the best results, and you need to figure out where exactly your agency will fit in. If you have never written a business plan before there are online resources that can help you put your together to present to investors or a bank to secure your business loan.

What Kind of Marketing Will Your Agency Offer?

There are various ways to market a brand or product, and you might want to focus your agency on one or two options in the early stages, eventually branching out to offer your clients more services. For example, digital marketing strategies are essential in an age where the majority of the population start a purchase with an online search – so this is something a lot of businesses will be wanting to get help with. You would be assisting your clients in figuring out what keywords best represent them and will boost their ranking in search engines, creating excellent content for their website and marketing material, scheduling social media posts, and encouraging engagement from their followers are all services you can offer. You might even want to add things like creating video content for social media, or TV advertisements. Print media, radio, and podcasts are also areas you could focus on.

Whatever it is you choose to focus on at first, make sure you deliver excellent results to your clients. When your agency gains more momentum, you can then think about adding new service options.

Hire the Right People

Creating quality marketing strategies and developing the materials for these campaigns takes a lot of time and resources. While you can do freelance marketing services as an individual, if you want to work on bigger projects and create entire campaigns you will need help to do this. You might have a solid business plan and marketing strategy developed for your agency, but the bottom line is if you don’t have the right people on your team this can hurt overall operations. You can use a recruitment agency to help you source the best candidates for your job vacancies, as you will need experienced and passionate individuals to help you on your business venture and who will be excited to be a part of it.

Create Amazing Marketing Campaigns for Your Agency

If you want to make waves as the news agency on the block, you’re going to have to make sure you’re creating excellent campaigns for your business. Not only will this increase your visibility and engage your target demographic, but it will also be the perfect opportunity to show off your team’s talent and skills. Having a portfolio on your website and more work to show clients is one thing, but you should also consider the marketing campaigns for your business as part of your portfolio as well. No one is going to want to hire an agency that appears to struggle to promote their business effectively, so see this as your chance to make an amazing first impression.

Network

Networking is beneficial to anyone who wants to move up the career ladder, but it is even more important if you’re trying to get people to notice your new business. There are a lot of marketing agencies out there to choose from, so you need to go the extra mile to make sure that clients decide that you’re the right choice. Attending conferences, trade fairs, and even connecting with other marketing professionals, not just clients, will help you to get noticed in the industry. It’s also a good opportunity to source new talent for your business, and even get tips from other entrepreneurs who have been through the same journey you’re about to embark on.

Marketing is a service that all companies will need if they want to be successful, which is why professional marketing agencies will always be needed. However, starting a business of any kind is always a challenge, and it’s something that requires a lot of careful planning and consideration before you leap. While there is a lot more to think about if you are interested in establishing a marketing agency, use the tips above as a starting point to help you come up with the best business strategy and get noticed.

The post How to Start a Marketing Agency appeared first on Modern Marketing Partners.

However, it is not always easy to run a marketing agency and constantly endeavor advancement. From sales, marketing, hiring, financials to client management, the list is endless. However, ensuring results for your clients and delivering on commitments can not be possible without consistently improving your company’s efficiency. 

With that being said, keep on reading if you are looking for approaches to advance the efficiency of your marketing agency.

#1 Check you have a sound business plan

The most important thing you need to have to run a marketing agency is a business plan that provides direction and pertinent information to yourself, your employees, potential investors, and lenders. 

An effective business plan must detail the mission and goals and how your company will achieve them. It is your roadmap to achieving an efficiently organized business and a guide for securing required investments. 

In addition, this document can help you better understand your customers and competition, position your brand and adequately assess the feasibility of your venture. 

#2 Ensure smooth communication between your team

Delivering a clear message in the shortest time possible is the most critical aspect of efficient organizational communication. That being said, securing smooth communication in your team will ensure easier collaboration and a committed and productive workforce. 

However, to ensure easy-running communication, you need to provide channels that your employees feel comfortable using. So, to help your team assign messages between them, have internal discussions, and help more clients simultaneously, consider offering a channel like WhatsApp for business users. 

Now, if you are wondering how to use WhatsApp Business with multiple users, the answer is simple. All you have to do is make use of the WhatsApp Business API, which is integrated through a customer service platform (as a third-party service). This will allow you to bring all your team to communicate in one place, ensuring you are all on the same page. 

#3 Formalize standards and processes

Formalizing business procedures can often seem like an intimidating task. It can seem like there is an overwhelming number of details to think of and include. From documenting how to complete tasks to clearly outlining and defining your policies. On top of that, time and resources are somehow always needed in serving your clients, so working on internal procedures always comes second. 

The benefits, however, of creating well-written internal standards and practices to establish your business processes can go a long way in meeting your company’s goals. You will have a baseline and roadmap for process improvement. Your staff becomes more efficient, and you will spend less time supervising operations. And because things are done better and quicker, that means fewer expenses for your agency. 

#4 Include everyone and build a culture of collaboration

Focusing only on processes and management will be a mistake if you want to streamline your work processes efficiently. Instead, it would be best to think about your employees’ contribution to improving your company’s efficiency. 

To get a highly productive marketing agency, you need to include every team member in the process and give them the freedom to contribute. Moreover, it would help to keep in mind that your company culture also determines your business success. 

If your people feel they can count on each other, they are more likely to go above and beyond for your agency. So, establishing a culture that supports and promotes collaboration is simply a must.

#5 Find your optimal speed and do not multitask

We often think that immediacy and urgency are the only way to achieving everything efficiently in our working day. But, unfortunately, trying to speed up processes without proper evaluation on whether it is possible within your agency can often have a significant downside – a decrease in your quality. 

Moreover, multitasking should be avoided. If you are doing everything at once, you are not doing much at all. It is much more efficient to give your entire focus to one task at a time in order of priority. 

Naturally, the challenge is to find the right balance between invested time and quality. Let the projects speak for themselves and find ways to show your clients that your work is worth the extra time.

The bottom line

Not consistently improving your business’s processes ultimately impacts your agency’s ability to properly manage a client or collaboration relationship. 

Suppose you want to remain competitive in the market and create a better working environment. In that case, it is essential to optimize work efficiency wherever possible. 

Start using the tips we have offered you above and set your business on an excellent start to achieving new heights of success.  

The post How to Improve the Efficiency of Your Marketing Agency appeared first on Modern Marketing Partners.